Aurora IT is a global CC&B (Customer Care & Billing), big data processing, data mining, and artificial intelligence software development and integration company, providing solutions to telecom industries. The company helps reduce the time taken to execute billing system operations, brings value out of stored data, fraud detection, continually learns and automates best processes that are needed to increase revenue, and eliminates revenue leakage.
The company’s Aurora Billing System (ABS) is tailor-made for telecom service providers that combine real-time transaction tool, billing system, artificial intelligence mechanism, cloud computing, and a linked network of elements in a state-of-the-art mobility platform.It mathematically verifies the correctness and the completeness of the transaction data. ABS also monitors the billing system by identifying errors or gaps arising from software bugs, incorrect or overlapping business logic, customer abuse, customer behavior, CSR (Customer Service Representative) errors, and loopholes. “The tool creates additional revenue for the telecom operator through better collection, as well as identifying, quantifying, and resolving revenue leakage within the billing system,” states EranSalant, Executive Director, Aurora IT.
"We try to think 15 years into the future and bring that vision to our customers. Sometimes it looks as science fiction"
Going Beyond the Billing Systems
From services, support and improvement of IT, Aurora IT has moved to develop innovative solutions in the IT market. The company was elected in Q1 2013 by IBM to be their strategic partner in the world for the Telecom, Banking, and Mobility. Together with IBM, the company has created solutions to make day-to-day life easier and simpler. “With billions of cellular subscriptions globally, telecom is not seeing the future as it should be seen.
“We visualize the future of mobility and bring that vision to our customers. Sometimes it looks as science fiction. Today we are working with government, banks, health providers and large telecom,” says Eran. Aurora IT wants to create a future where the refrigerator will inform the retail store that there is a need for a bottle of milk. Offer a remote health treatment and analysis for patients in Ghanaor the rural areas in Alaska by the best doctors in Romania. Digitize money to fight black economy and the use of cash.To realize such a future for telecom, Aurora IT is thinking differently and out of the box to deliver the smartest approach and solution that will require the minimum changes and utilize the existing infrastructure. “Every problem has number of solutions, we want to find and deliver the solution which is the less complex of all,” he adds.
For instance, banks are looking for next revenue-generating services and telecom service providers are getting into banking by offering mobile payment services mainly premium SMS banking, direct mobile billing such as PayPal, NFC banking transactions. However, these initiatives come with drawbacks such vendor lockdowns,excessive control by telecom operators, sensitive data stored on SIM cards, inadequate mobile security if the device gets lost, sensitive to malware attacks, hardware dependent and many others.
As the mobiles are increasingly becoming the medium to access internet connecting people and shared devices mobility is the future of telecom and the IT world
Aurora IT has developed mobile payment product for banks called Aurora Mobile Bank Wallet (AMBW). It combines billing system, mobile wallet, clearing house, signature authentication, cloud computing, artificial intelligence and other elements for performing all types of payments. “We feed artificial intelligence into mobile so that it can identify that the owner is the one who is executing the commands and nobody else,” remarks Eran. While artificial intelligence gives the machine the ability to learn, data mining dwells more into allowing the service provider knowing the customer experience and work towards enhancing it. “It is like the machine will be able to read your mind. It is all about making life easier and on the other hand generating additional revenue for the operator as well,” he adds. AMBW represents a unified solution for all types of smart devices. It allows the user to be fully mobile financially, without having to carry cash, checks, or credit cards. The user can transfer money on the fly, without needing to locate a cash machine or find the nearest bank in order to execute the needed financial transaction or purchases.
Applying Mobility Expertise to Realize a Smart City
In 1969, the American space agency NASA faced a big problem.
The company’s Aurora Smart City (ASC) solution helps create an ecosystem by building the network of mobile devices that the users and emergency responders use and the mobile infrastructure the telecom operators provide. An ASC app is installed in the devices of each of these entities with the functionalities that suite the need. By utilizing fiber optics, ASC app can be installed on the street lamps through special hardware.
The IT solution communicates compressed video, together with innovative analysis signals from any city camera or any mobile devices, to the ASC command center, and the information is then transferred from the ASC command center to rescue centers, city maintenance centers, traffic control, or local officers' smartphones and tablets. “ASCuses an innovative method to allow broadcasting information from all corners of the city, and enables the decision makers to make correct and fast decisions with massive risk reduction. ASC will improve city safety and make life better, as well as improving the operational cost of rescue centers and city maintenance centers,” says Eran. In an interesting implementation instance of ASC and additional number of products that we have like AMBW, health mobility, utility mobility, ABS and others, Aurora IT is helping realize the smart city initiative in one area with ten millionpopulation and tourists. “This is a large scale project that will make a big change worldwidefor its innovation and capability. This is what we are capable of doing, introduce you to the future,” he adds.
Innovation as the Way for a Better Future
Eran took a remarkable trip to Alaska back in 1994, and the colorful Aurora Borealis, inspired him to name his company after this phenomena. “Aurora Borealis is a breathtaking phenomenon involving elements from our solar system. Likewise we present a different kind of thinking, an innovative thinking,” he says. The technology which was not there 20 years ago is now here— mobility. Life has become easier when compared to that of the life in the 90s. “The technology plays a crucial role in improving day to day life through innovations such as mobile wallet, where nobody can touch the users’ money and still they have it at their finger points, just a few taps away. We have the ability as a company to make a huge change and are working towards witnessing the future of mobility now,” concludes Eran.