Automi
A startup redefining Artwork Compliance and speed to market with Cutting-Edge AI & RPA

In the fast-paced sectors of CPG, pharmaceuticals, and FMCG, the devil is truly in the details—packaging details, to be exact. Every single good that goes to markets worldwide needs to be compliant. A seemingly minor misalignment, a small detail missed, a slight typographical oversight, or an incorrect image on the packaging can snowball into recalls, seven figure financial setbacks, supply chain hiccups, and serious human medical impact. Over 50 percent of US recalls (averaging USD $10m per recall) were due to labelling errors. Every single large multinational has faced these problems, from P&G’s Vicks mislabeling, to Jurlique, Bayer, Nestle, Aldi, Pfizer, L’Oreal, Cipla and countless others. For producers of goods, speed to market is the holy grail, but traditionally with speed comes increased risk of error. Human designers and compliance teams have been the norm, requiring stringent processes, human talent and lots of time and resources that are wasted. This has been a long standing problem across industry, till now.

Automi aims to transform the entire 43.6 Billion dollar packaging services and compliance services industry, with a system unlike any before. Automi is an end-to-end artwork compliance system with an autonomous artwork generation engine at its core—marking a watershed moment in eliminating human error in producing fully compliant packaged and labeled goods. It covers the entire lifecycle of artwork creation, from governing and auditing to verification and actual generation. Its inventions enable for the first time speed without the risk.

“Our patent-pending core innovation involves a robotic process powered by ML and Swarm AI behavior. It allows for the autonomous creation of rules-compliant packaging and eliminates potential human errors in the crucial product packaging process,” says Vinesh V George, CEO of Automi. In its early stages, they have captured the attention of multiple global players, and are in the midst of an investment round for their final testing and QC before full live deployment. Automi’s capability to transform and disrupt a global process through its AI/ Robotic software tech and its research are what brought it to CIO magazine’s attention.

Gone are the days when human error threatened the creation of regulatory-compliant artwork. The automation of artwork is no longer limited to content management systems or more advanced enterpriselevel tools that rely heavily on human decision-making and editing. By addressing the intricacies of artwork compliance, with the team at Automi having a deep knowledge in this area across pharma, medical device, FMCG skincare, food, alcohol, and more categories, Automi leaves no room for error. It will safeguard brand reputation, averting costly recalls and supply chain disruptions.

The conceptualization and development of the Automi artwork compliance system is based on an exhaustive study of human design cognition. Understanding how designers make decisions has enabled its team to draw parallels between human creativity and algorithmic processes. In contrast to designers who allow room for deviation due to intuition, personal aesthetics, and subjective interpretations, Automi harnesses a highly sophisticated rules engine that guarantees absolute compliance.

Automi's core features an advanced autonomous artwork generation engine to replicate human design thinking. This engine integrates Swarm AI to emulate collective human behaviors and decision-making, incorporates robotic process automation (RPA) for precise and repetitive tasks, and possesses contextual awareness to grasp the broader implications of design requirements.

Beyond just adhering to rules, artwork design often involves the placement of assets like barcodes, logos, and informational text. Automi has revolutionized this process by imbuing these assets with contextual awareness, enabling each to understand its function and significance within a design framework. When introduced to a design layer, whether it's a front panel of a package, a box, or a tube, these assets autonomously collaborate to provide optimal and compliant design layouts.

This way, Automi takes the foundational principles of human design thinking and systematizes them, ensuring that every artwork it generates aligns with brand, regulatory, and production standards without exception.

The result of this innovative approach? Artwork that took months to finalize can now be ready within a week, if not days.

Automi’s Journey

Behind the creation of Automi, a team of visionary minds has played a pivotal role in bringing this groundbreaking venture to fruition. From the founders who initially sparked the idea to the seasoned board members, including renowned figures in legal and regulatory affairs, Automi's journey is marked by a diverse collective of brilliant minds. These individuals serve as the pillars of its provenance, and their combined efforts have been instrumental in shaping Automi into the transformative force it is today, poised to transform artwork compliance.

Automi's journey has been significantly enriched through strategic partnerships and grants, including collaborations with esteemed institutions such as the University of New South Wales (UNSW) and participation in the Australian government's Next Generation Program alongside CSIRO and QUT. The Aus government’s export arm Austrade picked Automi amongst 9 other high value startups for its global outreach to India. Conversations are starting across multiple continents, but the Aus team wants to slowly and surely build it out, working with select partners to completely test and check all aspects.

Building on this momentum, George reflects on one pharma client’s words that struck a significant chord. "Once Automi's complete system goes live, every goods-producing company will need to have it. It becomes indispensable." Why Would this be so widespread? The answer lies in the concept of speed arbitrage that Automi has unlocked.

Speed to market, safely, is what we offer. Our patent-pending core innovation involves a robotic process powered by ML and Swarm AI behavior. It allows for the autonomous creation of rules-compliant packaging and eliminates potential human errors in the crucial product packaging process

Time-to-market has always been a fiercely competitive battleground. A single month in advance means tens of millions in national sales, plus a competitive edge for multinationals across categories. However, traditionally, speeding up the process means increasing the risk of human error. Automi has entered this arena as a game-changer, ensuring compliance without sacrificing speed. It has achieved the elusive 'sweet spot' that industries have long yearned for, making it an indispensable future tool for those seeking efficiency and adherence to standards in the world of artwork design. This is why we selected Automi as one of the “20 Most Promising Australian Tech Companies.”