AXCETA: Harnessing the Power of IoT to Drive Better Business Decisions

Sherif Zaroubi, Partner and CEO
Since its inception in 2017, Axceta has established itself as a leading Canadian IoT hardware and software company. It leverages the power of IoT and data visualization to offer data-driven strategies to organizations of all sizes that want to achieve smoother operations and make better business decisions.

Over the years, Axceta has created its niche in three distinct industries—the smart energy grid, AgTech, and smart building and home automation. Its industry expertise and know-how have been instrumental in enabling the company to shine a light on newer and more cost-effective ways for clients to securely design, build, operate, and manage IoT solutions.

“A core distinguishing factor for us is our expertise and in-house capabilities that we have developed by collaborating with clients on industry-changing projects. We don the role of an educator, consultant, and guide to help organizations employ their data to achieve their business objectives,” states Sherif Zaroubi, partner and CEO, Axceta.

Most of Axceta’s clients are aware of the necessity to adapt IoT to disrupt their product line and service offerings. For instance, the emergence and widespread use of connected cars or thermostats in the energy sector is often viewed as a tool to better manage the demand side of energy. On the smart building and home side, connected devices play a crucial role in ESG, and most companies are ready to leap in this direction. AgTech organizations are also finding increased advantages in leveraging data from IoT devices to perform yield prediction, optimization, study crop quality, and make disease predictions.

However, maneuvering through all these data points to understand and implement the right technology can be extremely difficult, and adopting IoT for specific workflows and tasks is still in its nascency. Although companies wish to adopt IoT, they often lack the education to understand its true potential. Even new digital and software teams cannot bring these projects to fruition, as a specific skill set is needed to deliver IoT projects effectively. In addition, most of their businesses, software, R&D, and development operations are in silos. Adding IoT to a fragmented environment will lead to the creation of sub-silos and make it even more difficult to function effectively.

In response, Axceta, with its extensive industry expertise, helps clients understand the potential benefits and risks of IoT, and the architecture suitable for meeting their specific needs.
Axceta collaborates with companies of all sizes and from various sectors to lay the foundation for data-driven strategies, seamless operations, and informed business decisions. Its core functionalities are backed by its dynamic and diverse group of IoT developers skilled in embedded networks, security, cloud, and telecommunications.

Axceta employs a classic and iterative approach to restate the project through an initial sandbox analysis phase. This helps guide projects through each development phase until clients’ expectations are met. With this approach, projects are brought to market much faster, and clients are assisted in creating a team that can operate seamlessly, improving the overall project. As a result, Axceta’s team often becomes an extension of the client’s teams and plays key roles in moving from a developmental to a strategic standpoint.


A core distinguishing factor for us is our expertise and in-house capabilities that we have developed by collaborating with clients on industry-changing projects. We don the role of an educator, consultant, and guide to help organizations employ their data to achieve their business objectives


“We do not want to keep the intelligence and know-how only within our team. We want to assist clients with the R&D and ensure that their teams are capable of operating successfully,” says Zaroubi.

Axceta continues to maintain its streak of innovation and, in doing so, has successfully uncovered new and cost-effective ways for clients to securely design, operate, and build IoT solutions. The company works in partnership with both large and small enterprises and continues to be motivated by its mission of helping them leverage data to make smarter and more sustainable business decisions.

Company
Axceta

Headquarters
Quebec, Canada

Management
Sherif Zaroubi, Partner and CEO

Description
Axceta helps organizations to harness the power of IoT and data visualization to lay the foundation for data-driven strategies, smoother operations, and informed business decisions. With its know-how in all aspects of IoT, the company assists them to recognize the opportunities, risks, and benefits of industrial IoT and traditional IoT

Axceta