BeOn
Reshaping the Future of Latin American Businesses

Latin American companies are embracing cloud-based business models to achieve optimal growth and profitability. But to ensure long-term success, a well-defined 360-degree approach that aligns with their business objectives, organizational capabilities, and decision-making processes is critical.

BeOn’s digital transformation competencies are a game-changer for these companies. A unique blend of deep business expertise in supported industries, solid technological capabilities in digital transformation, and profound knowledge in enabling large organizations to embrace change allow it to deliver end-to-end services that cover capability assessment, execution, and change management.

“Digital transformation goes beyond technology implementation. It entails a mindset shift toward innovation and customer-centricity. We are committed to empowering businesses to thrive in the digital age, regardless of their current digital maturity levels,” say Matías D’Attellis and Leo Lijtmaer, BeOn managing partners.

On that note, BeOn is dedicated to mastering the challenges of digital transformation and helping firms succeed in two key areas: digital commerce and data analytics and business intelligence. It offers strategic consultancy, organizational upskilling support, and execution services to help brands establish a prominent presence and gain a competitive advantage in their digital commerce ecosystem. Similarly, its data analytics and business intelligence services aim to improve a firm’s information processing, access, and leveraging capabilities to sustainably make better business decisions.

BeOn’s consulting services are tailored to meet the evolving needs of specific industries, like consumer-packaged goods (CPG), beauty, pharma, and pet care. By combining its expertise in these areas with solid technological capabilities, it empowers these firms to unlock the full potential of digital transformation and drive sustainable growth.

In addition, BeOn collaborates with renowned firms, including P&G, Unilever, Pepsico, Kimberly-Clark, Beiersdorf, ColgatePalmolive, SCJ, Softys, Royal Canin, Clorox, J&J/Kenvue, Sanofi, Pernod Ricard, NotCo, Duracell, Novo Nordisk, Megalabs, and Nutrisco, among others. These collaborations span across Latin America, the EU, and the Middle East, where BeOn has recently expanded its footprint. Due to these collaborations, BeOn has gained global recognition and trust, positioning it as a standout digital transformation firm in the industry.

A Holistic Digital Transformation Services

What sets BeOn apart from its competitors is its technology-agnostic approach. It executes projects seamlessly by assessing the best solution for each client’s current and future challenges. It also recognizes that one size does not fit all, and offers customized services to each client to meet their needs. This showcases BeOn’s commitment to serving clients at different levels of digital transformation, including large, mid-sized, and small firms.

BeOn offers a comprehensive suite of services to help clients successfully implement the changes necessary to improve their digital transformation ecosystem. These services enable them to optimize their data, establish a data-driven culture, and make more informed decisions. In addition, BeOn provides guidance and support to help clients maximize the value of their investments.

For instance, its Data & Insights Capability Index (DICI^®) assessment and strategic planning services assess a firm’s data analytics and BI maturity from a holistic perspective using a proprietary, objective, and proven methodology. The ecosystem includes factors related to data availability, quality, and governance, as well as technological infrastructure, decision-making processes, and insight generation and actionability. This assessment allows clients to prioritize required improvements, set objective goals, and track progress over time.

As part of its data engineering and visualization services, BeOn assesses, normalizes, and integrates existing data sources to provide organizations with a well-rounded view of their business and improve decision-making. Using its proprietary endto-end methodology, it starts by understanding different business needs and, subsequently, implements and adopts the best solution to solve them.

Another critical service offered by BeOn is change management. Its experts assess different dimensions of the decision-making ecosystem to identify potential roadblocks and interventions to enable adoption and ensure new capabilities impact business results. The experts also work with customer delivery teams to design and support the execution of required change management plans.

BeOn’s digital commerce service suite is another area where it excels. It designs and strengthens the client’s digital commerce strategy by assessing big bets and the size of the prize, defining where to play and how to win within the digital ecosystem, and identifying the capabilities required to execute with excellence. The upskilling services, in addition, help companies build the needed capabilities within their organizations to effectively win with digital commerce. BeOn leverages different capability development solutions, from in-house training programs to multifunctional workshops and vitamin sessions for top management teams.

BeOn’s digital content factory service is equally commendable for creating and optimizing visual and copywriting content for brands to overcome purchase barriers and win the digital shelf. It leverages a 360-degree approach, from e-content creation to eKPI tracking, to ensure flawless execution. The end-to-end service benefits all firms looking to create a new digital go-to-market via B2B, DTC, or marketplace platforms.

Perfect eStores (PeS^®) service from BeOn provides clients with online monitoring and management tools to close KPI gaps for perfect customer experiences. It gives insights to complement their digital commerce capabilities with a deep dive assessment of main digital commerce KPIs, presenting powerful insights, trends, and competitive analysis with indicated actions to boost online positioning and performance.

Walking the Talk with Proven Results

An example of BeOn’s expertise shines through its ongoing collab with a global CPG company for consulting on digital sales in certain regions. BeOn’s 360-degree digital transformation approach enabled the client to determine a winning strategy by assessing current market trends, internal capabilities, and external feedback. In addition, BeOn provided clear guidelines on a winning structure, the roadmap, and execution tips to boost ROI and ROAS.

Digital transformation goes beyond technology implementation. It entails a mindset shift toward innovation and customer-centricity. We are committed to empowering businesses to thrive in the digital age, regardless of their current digital maturity levels

Besides the consulting service, the collaboration included a series of specific brand studies focused on digital commerce, change management dynamics, and content creation. The content creation covered mobile-first visual assets that tackled purchase barriers for each SKU, search engine optimized-copywriting to address search opportunities in retail and platforms, and content execution in each relevant digital sales platform. It also provided upskilling programs to elevate expertise and foster digital commerce, insights, data workflow, and eKPI tracking. The Perfect eStores tool provided actionable insights regarding execution opportunities (assortment, content health, pricing and promo, search, and visibility) to deploy with retailers.

These results have propelled the CPG company to become one of the top three vendors in customer-vendor surveys in core markets, with digital commerce shares above offline benchmarks and triple-digit growth every year.

Leaning on these successes and its range of offerings, BeOn is at the vanguard of digital transformation services for businesses. Moving forward, it will continue its global expansion, unleashing its customers' full potential with proven Data & Insights + Digital Commerce services.