BlueNET Technologies
One-stop-shop for Efficient Business Analytics Solutions

Business Analytics (BA) has given a competitive edge to many big companies for years. However, making faster and better information-based decisions within a short span of time, it is no longer a solution that is tailored for just big enterprises. Currently, “we observe a significant shift from large to the mid-market enterprises where BA is becoming more common, with a capability to include external and unstructured data, in addition to the internal enterprise-only data,” says Hilmi Alphan Ozturk, Co-founder and Managing Director, BlueNET Technologies. Providing best-of-breed BA solutions and expertise, through its IBM premier partnership, BlueNET offers specific capabilities in the area of information management and big data analytics. Migrating from historical to predictive analytical capabilities, BlueNET has bulk of their solutions on a cloud-based environment, where cost of ownership is significantly lower and external data blending is easy.

In collaboration with IBM, BlueNET utilizes IBM’s cloud platform to rapidly prototype, develop, and deploy the next generation of cloud based solutions for its global client base. This collaboration includes the launch of a BlueNET powered Innovation Lab for co-creation of solutions with clients and training of BlueNET developers on SoftLayer, the IBM’s shared infrastructure approach, and cloud app development platform. “Our adoption of SoftLayer is dedicated to leverage its vast library of cognitive computing and analytics solutions and other services to build client apps,” points out , Kerem Koca, co-founder and Managing Director, BlueNET Technologies.

“As we partner with IBM, we are also an active member of both Business Partner Lead Management (BPLM) and Software Value Plus (SVP) programs,” notes Koca. This further helps the company to expand their reach to the broadest geographical coverage, especially within mid-market arena. Additionally, the company provides a wide variety of services including Business Intelligence (BI), business process management, enterprise integration, multichannel services, financial planning and forecasting, data warehouse, and Enterprise Resource Planning (ERP) systems development and implementation.

As we partner with IBM, we are also an active member of both business partner lead management and software value plus programs

By leveraging their partnership with IBM to deliver end-to-end solutions, “We reach out to customers where they need us the most. We’ve been identifying big data and analytics, along with other priority areas like cloud computing, PureSystems, Financial Planning & Budgeting, Predictive Analytics and Social Media Analytics,” claims Ozturk. The company, with IBM, proactively identifies each and every entry-point solutions for these growth areas that are supported with demand generation, sales enablement, co-marketing fund generation, and prospecting support. Furthermore, IBM’s set of BA products—Congos, TM1, Watson Analytics and SPSS—enables BlueNET to be a one-stop-shop for any BA needs.

The company, with IBM capability aims at delivering IT outsourcing and staffing services, which further helps them in modeling their skills to support improved customer retention. For instance, Mercury Medical, a healthcare manufacturer, approached BlueNET as they were facing challenges regarding their legacy sales-reporting platform. The platform was not very intuitive for advanced dashboard functions due to which their maintenance support was declining. Being a software valuenet reselling partner, BlueNET introduced Mercury Medical to Cognos Express—IBM’s integrated BI planning solution—and allowed BlueNET to create a custom report and analysis, meeting specific data and user needs. Cognos met Mercury’s recovery time objectives and they now can create most critical reporting without relying on the legacy platform.

“Digital transformation is unleashing the power of smarter processes for our clients. Our goal is to bring these advanced technologies to clients’ application landscape in the most rapid and collaborative way possible,” concludes Ozturk.