BlueRush
Driving Better Digital Engagement with Personalized Videos

Personalized Videos create meaningful engagement in digital channels. Generic video typically captures a 15 percent view-through rate, meaning that viewers watch, on average, approximately 15 seconds before they lose interest. With personalized and interactive videos, this percentage skyrockets to over 85% which creates enough time to convey a message, explain a product or service and build the trust needed for the target customer to take a desired action. Customers now demand messaging that is relevant to them and companies that deliver personalized messaging create stronger customer loyalty and grow their businesses faster.

BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video platform that drives stronger digital engagement. The platform captures data-driven content to simplify complex information, engage customers, drive Marketing campaigns, and accelerate the buyer journey.

Reflecting on the transformative influence of interactive video, BlueRush CEO, Steve Taylor highlights how the technology has yet to be fully leveraged. His company was at the forefront of this movement, being one of the first to offer a subscription for IndiVideo in 2018.

We deploy a hybrid cloud model when working with data, so a customer’s PII is stored on their servers while we only receive a unique ID whenever someone clicks the play button on our player

Today, BlueRush’s enterprise clients use IndiVideo throughout the customer journey, from acquisition and onboarding to ongoing communications like statements and renewals, creating a seamless onboarding process for new customers or existing users transitioning to newer products. This ability to unify interactivity, calls to action, and accessibility features into a video is one of IndiVideo’s distinguishing characteristics and drives the platform to serve a wide range of industries like retail and e-commerce, financial services, healthcare, automotive, and more.

An excellent example of IndiVideo’s versatility is the recent expansion for sales teams, as the platform offers a comprehensive collection of self-serve video templates designed to drive prospect conversion, relationship building, achieve sales targets, and faster deal closure.

With its growing collection of pre-built video templates for product demos, introductions, follow-ups, and more, IndiVideo enables sales teams to effectively engage prospects and customers throughout the entire sales process while dramatically reducing the effort to produce high quality video assets and without the requirement for video production skillsets.

One of the IndiVideo platform’s standout features is its distinct approach to personalized data storage. Rather than retaining such information on its servers, the platform follows a hybrid cloud model that enables customers to exert full control over their personal identifiable information (PII) on their own servers.

When a user activates the play button, the platform generates a unique ID while abstaining from collecting any personal information from the customer. This innovative approach, which circumvents the necessity of transferring all personalized data to IndiVideo’s servers and eliminates the need for pre-rendering video files, holds significant advantages for heavily regulated industries, like financial services.

“With our technology, we never have to store any personalized data on our servers; instead, we deploy a hybrid cloud model when working with data, so a customer’s PII is stored on their servers while we only receive a unique ID whenever someone clicks the play button on our player,” says Steve Taylor, founder and CEO of BlueRush.

This distinct feature played a key role when a prominent North American Financial Services client approached BlueRush, seeking to enhance their mortgage acquisition operations. Their objective was to increase conversion by incorporating a link on their website that would encourage visitors to view personalized videos to explain different mortgage options. The video content, consisting of five interactive questions, aimed to gather information on the viewer’s homeownership history, down payment amount, and intended duration of residency. Maintaining data compliance throughout the entire process, the video offered recommendations for appropriate mortgage products based on the viewer’s options, while enabling them to apply for their preferred mortgage product.

BlueRush has recently launched the Beta version of generative AI functionality for IndiVideo, enabling users to effortlessly transform text into captivating videos in minutes. This functionality will empower users to effortlessly create AI-powered videos that can be deployed to thousands of prospects directly through their CRM. This transformative advancement is a reflection of BlueRush’s dedication to innovation, leveraging pertinent datasets and cutting-edge technology, with the ultimate objective of driving digital engagement through the use of personalized videos.