Broadsmart: The Boutique Service Experience

The seamless integration of communication devices into a cohesive and reliable system is definitely a boon for enterprises. In the unified communications (UC) arena, the challenge for enterprises is ensuring all the different devices and software work in tandem to guarantee seamless communication. While traditional UCaaS providers deliver a pre-set packaged solution, the West Palm Beach-based Broadsmart goes the extra mile to provide unified communications solutions with a personalized approach. With service as the key differentiator, Broadsmart’s guidance and expertise extend right from the initial consultation to ongoing support, which many companies pay a third-party to manage or coordinate. “With Broadsmart, all these are an integral part of the process; we’re a one-stop shop for communications and connectivity solutions,” states Kerrin J. Parker, CEO of Broadsmart.

As a part of its end-to-end unified communication solution, Broadsmart offers network design and security solutions alongside hosted voice, fiber connectivity solutions, SIP/IP trunking and more, improving collaboration and boosting productivity across organizations. As a single vendor delivering a customized solution, Broadsmart begins its implementation journey by investing more than 20 to 30 hours on technical discovery. The dedicated project manager assigned to each client ensures the design meets all of their client’s requirements and adheres to best practices, taking 100 percent accountability for the results of the solution deployed. “Apart from the white-glove service, we also ensure that our solutions work seamlessly with the client’s existing infrastructure,” says Kerrin.

In addition to the boutique service, customization and competitive pricing, Broadsmart stands apart because they don’t need to rely on other third-party CLEC carriers to provide the essential part of the communications solution–inbound or outbound calling. The acquisition by MagicJack has facilitated access to a world-class, nationwide cloud CLEC network that enables Broadsmart to deliver the best industry uptime and premium cloud services without the usual extravagant price tag.