Buxton: Unified Customer Data on a Single Platform

Discerning patterns from vast amounts of data helps in bringing insightful revelations and innovative solutions. However, the process of sorting and storing vast amounts of data is a challenge still faced by many companies.“Data alone means nothing. It’s what you do with the data that makes an organization successful,” says Tom Buxton, President and CEO, Buxton. Buxton’s firm has been aiding organizations in overcoming their common big data challenges by combining the data in the client’s possession with relevant external data. This eases the process of deciphering big data resources. “We utilize data from multiple vendors to help our customers find answers to their business-related questions,” says Buxton. The firm leverages Amazon Web Services to process big data to create a cost-effective business model to meet customer demands, without risking over investing in Buxton’s existing IT infrastructures.

Utilizing the firm’s analytic capabilities, clients can identify their best customers, ascertain where similar-minded customers are located, and determine the value of current and potential customers. Users have been able to make well-informed real estate, marketing, and operations decisions by leveraging the models developed in this process. The firm’s flagship offering, SCOUT, is a web-based analytics platform, which aids in data visualization and fields queries about customer touch-points and growth. The platform gives users a unified view of their customers. By integrating customer data, location data, and Buxton’s analytics, SCOUT offers a thorough understanding of the client’s customer base and identifies potential opportunities to develop business. “With SCOUT, our clients can make decisions based on a centralized view of their customers and growth strategies,” says Buxton.

Buxton also offers potential analysis and market optimization tools that work in concert with each other to help the customer understand a market’s dynamics in detail. These offerings enable the user to navigate the market easily and avoid pitfalls like investments made on poor information. “Our potential analysis offering reveals the total location potential for a brand in a specified region and the market optimization product shows the optimal configuration of sites for the entire market,” explains Buxton.