Caliper Corporation: Providing Extensive Technical Services in GIS Applications

Labeled as the key emerging and evolving industry, in recent times, GIS technology along with other varied tools, is enhancing the decision making capacity by adding true intelligence to business solutions. For many years, GIS was a tool applied through additional customization and that made Howard Slavin, President, Caliper Corporation to develop their flagship product, Maptitude. At times when people were repackaging public domain datasets from the government, the first version of Maptitude developed a compressive technology for geographic datasets and was able to transfer the data to CD, thus bringing down the cost. “The range of operations Maptitude offers includes easily locating customers on a map and analyzing sales by district, without forcing the user to program the functionality or to buy expensive add-ins. From the beginning, we wanted GIS to be affordable and simple to use in a business environment. One of our early design goals was to make it simpler to use than a spreadsheet – and it is,” recalls Slavin. Today, Caliper’s GIS mapping software is used by more than 70,000 users in over 70 countries.

Headquartered in Newton, MA, Caliper is also a highly regarded consulting and R&D provider offering professional services in quantitative management consulting, transportation, and decision support systems development. Caliper software products provide extensive technical services in GIS applications and training, database development and software customization. Designed to be a cost-effective professional mapping software product, Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure.

So what makes Maptitude different from other similar products? First released in 1995, the tool is specifically designed for data visualization and geographic analysis; it also provides expanded functionality, easy-to-use, cost-effective, and updated technology. The product comes with a comprehensive library of nationwide and worldwide maps and Census demographics. Maptitude also allows the user to enhance and customize maps, create informative displays, augment reports, find geographic patterns and answer geographic questions that affect the operations.