Caliper Corporation
Providing Extensive Technical Services in GIS Applications

Labeled as the key emerging and evolving industry, in recent times, GIS technology along with other varied tools, is enhancing the decision making capacity by adding true intelligence to business solutions. For many years, GIS was a tool applied through additional customization and that made Howard Slavin, President, Caliper Corporation to develop their flagship product, Maptitude. At times when people were repackaging public domain datasets from the government, the first version of Maptitude developed a compressive technology for geographic datasets and was able to transfer the data to CD, thus bringing down the cost. “The range of operations Maptitude offers includes easily locating customers on a map and analyzing sales by district, without forcing the user to program the functionality or to buy expensive add-ins. From the beginning, we wanted GIS to be affordable and simple to use in a business environment. One of our early design goals was to make it simpler to use than a spreadsheet – and it is,” recalls Slavin. Today, Caliper’s GIS mapping software is used by more than 70,000 users in over 70 countries.

Headquartered in Newton, MA, Caliper is also a highly regarded consulting and R&D provider offering professional services in quantitative management consulting, transportation, and decision support systems development. Caliper software products provide extensive technical services in GIS applications and training, database development and software customization. Designed to be a cost-effective professional mapping software product, Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure.

So what makes Maptitude different from other similar products? First released in 1995, the tool is specifically designed for data visualization and geographic analysis; it also provides expanded functionality, easy-to-use, cost-effective, and updated technology. The product comes with a comprehensive library of nationwide and worldwide maps and Census demographics. Maptitude also allows the user to enhance and customize maps, create informative displays, augment reports, find geographic patterns and answer geographic questions that affect the operations.

The latest version of Maptitude has multi-country functionality, which refreshes the interface with country specific tools such as those for finding, pin-mapping and the Create-a-Map Wizard. Apart from this, the software also supports the latest Windows operating systems, file types,and common design elements.

Maptitude can easily locate customers on a map and analyze sales by district, without forcing the user to program the functionality themselves or to buy expensive add-ins

Caliper’s tool was instrumental in developing and maintaining the international markets of a leading multichain restaurant. The popular restaurant brand was facing problems in managing their franchise territories, while the need to integrate disparate sources of business data has escalated. To overcome this, Caliper’s used their trademark product Maptitude to simplify territory identification and allocation, as well as to improve franchisee satisfaction by providing insightful market intelligence thereby increasing opportunities for success.

Apart from Maptitude, the company also provides TransCAD, a transportation planning software for solving problems in transportation operations and TransModeler, traffic simulation software. Caliper also offers a wide range of professional services in custom software development, training, transportation planning and logistics, market research and quantitative management consulting, and decision support system services.