Helping clients digitally market everything under the home services umbrella, from renovation and roofing, to HVAC and plumbing, is CAMP Digital. As a Google solution provider, it comes with the seal of approval from the technology giant for its Local Service Ads (LSA).
CAMP Digital implements its strategy across SEO and SEM, leaning heavily on Google LSA. It uses real-time user data to assess the traffic on client ads, and accordingly tweaks its services. For instance, when businesses experience decreased traffic, CAMP Digital bolsters conventional pay-per-clicks to boost conversions while expanding their online footprint. Essentially, it adjusts valueads by pitching quicker arrival time based on the availability of a service to improve clients’ presence on Google by 95 percent.
“What’s unique about us is we constantly tweak our offers across Google platforms depending on how busy our clients are and address their specific needs instantaneously,” says Thom Johnson, Chief Strategy Officer at CAMP Digital.
Typically, when consumers look for resolutions on Google, they evaluate a business on three critical aspects— trust, cost, and availability. CAMP Digital provides a widget on their websites that display real-time Google reviews to assist in establishing trust.
At the core of CAMP Digital’s unmatched expertise is its team of technical professionals, including Thom Johnson, chief strategy officer, and Kate Donovan, chief executive officer. Johnson, a subject matter expert, leverages decades’ worth of know-how in advertising and marketing and 15 years of experience in the home service base to develop precise strategies that ensure impactful customer attraction through Google. Concurrently, Donovan, who has prior expertise in building online footprints for the automotive business, established CAMP Digital with Johnson to support home service vendors in building a better digital presence.
What’s unique about us is we constantly tweak our offers across Google platforms depending on how busy our clients are and address their specific needs instantaneously
One of the few agencies included in Google’s global premier partner network, CAMP Digital is poised to remain a go-to Google solution provider in this competitive market.