CAMP Digital: A Go -To Google Ads Partner For The Home Services Arena

Forbes highlights that Google’s first page captures an average of 71 percent of search traffic clicks. In comparison, the second page barely reaches six percent, making it imperative that businesses position themselves at the top of the landing page. While many business sectors are well-versed in Google search engine optimization (SEO) and search engine marketing (SEM), the home services sector is still on its way to developing a solid online presence.

Helping clients digitally market everything under the home services umbrella, from renovation and roofing, to HVAC and plumbing, is CAMP Digital. As a Google solution provider, it comes with the seal of approval from the technology giant for its Local Service Ads (LSA).

CAMP Digital implements its strategy across SEO and SEM, leaning heavily on Google LSA. It uses real-time user data to assess the traffic on client ads, and accordingly tweaks its services. For instance, when businesses experience decreased traffic, CAMP Digital bolsters conventional pay-per-clicks to boost conversions while expanding their online footprint. Essentially, it adjusts valueads by pitching quicker arrival time based on the availability of a service to improve clients’ presence on Google by 95 percent.

“What’s unique about us is we constantly tweak our offers across Google platforms depending on how busy our clients are and address their specific needs instantaneously,” says Thom Johnson, Chief Strategy Officer at CAMP Digital.

Typically, when consumers look for resolutions on Google, they evaluate a business on three critical aspects— trust, cost, and availability. CAMP Digital provides a widget on their websites that display real-time Google reviews to assist in establishing trust.