Cartrack: Simplifying Asset Tracking and Fleet Management

For any company, tracking investments and understanding how they are used is crucial for ensuring streamlined operations. To that end, asset tracking systems are utilized to remove the guesswork; however, the system needs to be easy to integrate and implement, in order to help administrative professionals save time and manpower. Offering the most effective way to track and trace virtually any asset is Cartrack’s Asset Tracking System that reduces losses, increases productivity, and profits for businesses. The system comprises self-powered GPS monitoring units with a long battery life that provides updates on an asset’s location. Typical applications include the periodic positioning of assets such as generators, containers, trailers, and any other moveable item. The assets can be tracked and managed through Cartrack’s web portal that records asset positioning at pre-determined intervals. “While our technology appears to be complicated, in essence, it has been around for quite some time. It is quite a simple process, we get to know what the requirements are from our clients, understand it, and deliver a service that meets their needs,” says Isaias Jose Calisto, founder and CEO of Cartrack.

Founded in 2001, Cartrack initially focused on the tracking and recovery of stolen vehicles. This system was developed keeping in mind the Sub-Saharan African market, which has one of the highest rates of vehicle theft in the world. Moreover, to demonstrate the confidence in their system, Cartrack currently offers a cashback recovery warranty to customers in case their stolen vehicles are unable to be recovered. Now, with the rapid development of telecommunication services such as 3G networks, the company has broadened the scope of its portfolio to include telematics services, with a particular focus on fleet management. The company has developed a web-based fleet management system that helps lower fuel and operating costs while increasing profits.