Cavallo®: State-Of-The-Art Solutions to Optimize Distribution Supply Chains

Mike Biwer, CEO
In 2003, distributor Pete Eardley decided to build an application that could be easily integrated with his company’s Microsoft Great Plains (GP) ERP. Designed to solve the limitations of GP as a distribution management tool, it enabled enhanced customer experiences, productivity gains, higher profitability, and superior reporting.

Realizing his new software’s potential to serve a bigger market need, Eardley created a software company to develop it for other distributors.

Today, Cavallo® is a trusted name in the industry, delivering easy-to-use tools that excel at enhancing both Microsoft Dynamics GP and D365 Business Central for distribution-centric companies. Clients can improve sales, customer service, and distribution teams’ operational efficiency by leveraging the company’s offerings. Cavallo’s tools facilitate quick quote and order entry, while providing complete inventory visibility and easy access to customer information, configurable workflows, and built-in credit card processing, making them ideal for small and midsize businesses (SMBs) and mid-market distributors.

“The ERP is to a business what the operating system is to a smartphone,” elaborates Cavallo CEO Mike Biwer. “Cavallo makes the killer apps that make the ERP better. Those apps are focused in three important areas, including user experience, process automation, and analytics.”

While the ERP system helps clients with finance and accounting requirements, Cavallo’s tools empower them with functions like CRM, EDI, and e-commerce capabilities to make sales and customer management more efficient and user-friendly. The order management automation tools give distributors complete control of their orders, including command over each line item within every order, to maximize profitability and exceed customer expectations.

Cavallo’s analytics product delivers real-time reporting for distribution businesses. It plugs into the existing technology stack, allowing users to analyze their entire customer-to-cash operations.
This complete operational visibility helps uncover inefficiencies, identify bottlenecks, streamline bloated processes, and maximize profits. The software also delivers powerful alert functionality that delivers insights and early warning signals to operators and management to improve performance.

Cavallo makes the killer apps that make the ERP better. Those apps are focused in three important areas, including user experience, process automation, and analytics

Another differentiator for Cavallo is its ability to offer both on-prem and cloud applications. On-prem, the company delivers its legacy product, SalesPad®, which packs capabilities for CRM and shipping as well as order, warehouse, and inventory management. Clients can accelerate their growth without adding headcount by leveraging the software’s increased operational efficiency. This added advantage is a competitive edge in the current climate of labor shortages and employee retention challenges. In a nutshell, the distributor-designed software manages distribution operations from customer-to-cash, paving the way for greater profit possibilities.

On the cloud side, Cavallo focuses on order management and analytics applications. The company’s order management system helps users automate their operations and eliminate the risk of shipping an order that doesn’t meet specific criteria.

“We market, sell, implement, and support our software and also work with value-added resellers who can do the same,” Biwer says.

Founded by experienced distributors and perfected over two decades of optimizing distribution supply chains, Cavallo is positioned to guide the growth of businesses.


Grand Rapids, MI

Mike Biwer, CEO

To optimize the performance and profits of distribution-centered companies, Cavallo® expands the capabilities of ERPs on-premises and in the cloud. Its software includes functions like CRM, EDI, and e-commerce capabilities; order management automation tools; and real-time analytics.