Certa Consulting: Building the Future Today

The technological advancements that were considered things of the future a couple of years ago are happening now. Digitalization coupled with agility became a central point of virtual meeting room discussions since the organizations realized that COVID-19 will stay. The executives who participated in the McKinsey Global Survey of Executives in July 2020 shared that their respective organizations have accelerated the digitization of their customer and supply-chain interactions and their internal operations by three to four years. And there is an additional important piece of development in this aspect of digitalization. Large corporations, but also a steady growing number of SMBs are more focused on getting the minimum viable product (MVP) that helps them jump into the market as quickly as possible. “Nowadays, the first launch into production is just the starting point.” says Daniel Mark, Founding Partner, and COO, Certa Consulting. “That’s what our clients are understanding and have been educated that the software solution is not the end.” Like Salesforce, which has been evolving its platform to make it more customercentric for the past 21 years, one of its earliest partners, Certa Consulting, helps its clients to enjoy new functionalities and solutions in the shortest possible time, in order to accelerate client’s return of investment, through an agile set of mind

Founded by telecom veterans Javier Roldan and Daniel Mark, with offices in Latin America, USA and, very recently, Spain, Certa Consulting have been able to blend the business expertise of its founders and the technology expertise of Salesforce. The company has over 75 certified Salesforce employees who hold more than 140 certifications. Certa Consulting helps its clients to materialize the benefits of Salesforce, the worldwide software platform leader in building bridges between customers and business.

Since Certa’s founders are from a business background, the discussions with clients begin with their business objectives rather than the technical ones. This helps set up the outcome of reports or information that the client would like to see on the daily operations dashboard.