CHALEX :An Intuitive Tool to Simplify Business Process Management

Traditional approaches to Business Process Management (BPM) focus on automating backend processes. However, with more knowledge intensive operations, the arena now requires a more agile approach towards process management. “BPM implementations require a strong understanding of the business process. But in the commercial marketing world, it can be challenging to reach immediate consensus about an accepted process. Therefore, the best solution is to simplify how process models are created and edited,” says Murray Oles, President, CHALEX Corp. The company provides web-based workflow, digital asset management, and project management software to help companies manage high-volume distributed graphic production.

CHALEX’s flagship solution, SmartFlo is an agile solution that helps project managers ensure on time delivery of goods and services. “With SmartFlo, the marketing team can create and share their workflows without the need of IT support,” explains Oles. The logical nature of SmartFlo shortens the learning curve and the ability to make changes on the fly eliminates the potential for prioritization conflicts between the IT department and the BPM users. As a hosted solution, SmartFlo places very little burden on the IT support staff.

SmartFlo creates competitive advantages for its users by helping them be agile. The solution is rapid to configure and extremely intuitive. It orchestrates project workflows and automates secure filing and sharing of digital assets. SmartFlo also provides spontaneous dashboard views of projects and jobs to help managers and their associates anticipate problems and maximize efficiency. Access to project and job assets are role-based. “Every interaction with users, assets, tasks, processes, schedules, and jobs is logged in the database. Key performance indicator reporting provides managers with the information they need to continuously improve and maintain a competitive advantage,” remarks Oles.