Chalice Financial Network: Holy Grail for Wealth Advisors

“If you build it, they will come.” This advice may have worked for Kevin Costner’s character in “Field of Dreams,” but it can prove catastrophic in business. Too often, great ideas, designs, and technology go underutilized, unable to provide the predicted return on investment (ROI) and leaving clients unsure of their technology offerings. Technologies in the finance space are no different. Keith Gregg, a prominent leader with over three decades of experience in executive leadership and financial services, asks, “How can a technology organization effectively partner with business units and business users to drive the anticipated value of technology spend?” In response, he founded Chalice Financial Network^™ (CFN), an exclusive membership organization dedicated to empowering today’s leading independent wealth advisors with best-in-class, end-to-end wealth management products, and services offered via its digital marketplace, Chalice Advisor Exchange^™.

Chalice Financial Network takes a consultative approach in helping small advisors scale their business and take the fear out of technology choices. The company achieves this vision by creating a roadmap focused on key business pain points that drive value for wealth managers. Gregg, the Founder and CEO of Chalice Financial Network, explains how more often than not, a wealth manager’s clients are invested in highly correlated assets, causing portfolio managers to drift outside of their core mandate (yet within the broad guidelines of the investment’s prospectus), making a small-cap growth fund look more like a mid-cap growth fund and vice versa. “Chalice Financial Network, in partnership with WealthForge, provides wealth advisors access to alternative investments for accredited investors like real estate and private placements that are non-correlated to the other investments in their portfolio,” adds Gregg. This allows clients to leverage WealthForge’s streamlined investment process and increase their compliance oversight over such investments using a purpose-built technology platform. As part of their offering, the company is developing a community dedicated to solving unique challenges for wealth advisors and entrepreneurs through a peer-to-peer collaboration, and guidance through the entire lifecycle of their business’ start-up, growth, succession planning, and sale.