CIRRITY
Addressing Critical Concerns in the Cloud Sector

The advancement of Cloud Computing has changed the face of the global business arena. With companies realizing the unique benefits of cloud deployment, the last few years have seen even small-level firms make the move to cloud-based services. Yet, in spite of recent advancements, the move to the cloud is not without its challenges. For instance, the sales process and compensation plans for recurring-revenue cloud services is significantly different from product sales. Transitioning to a new way of selling and compensating sales professionals can be quite challenging for traditional MSPs and VARs. In addition, channel conflict between the cloud vendor and the reseller is often cited as one of the biggest issues in selling cloud services. To further complicate things, stringent security standards required of cloud providers in an increasing number of vertical market segments can be difficult to comply with and document.

Here, Cirrity, an Atlanta, Georgia based firm, turns the spotlight on itself as a cloud service provider capable of addressing these concerns.The company provides VARs and MSPs with a channel-specific set of highly secure and managed cloud services including Infrastructure as a Service (IaaS), Disaster Recovery as a Service(DRaaS) and Desktops as a Service (DaaS).

Addressing the Vital Issues in the Industry

To assist traditional MSPs and VARs in selling cloud services, Cirrity has developed a unique and comprehensive program to jumpstart their cloud sales and marketing strategy. The program includes a complete marketing and sales enablement package containing recommended price models, sales compensation plans, logo-ready web, print collateral, and on-site technical and sales training.

Cirrity is among those few cloud providers who rely totally on its channel partners for success. “We have no direct customers and all leads are directly referred to partners, thereby avoiding channel conflicts. In addition, Cirrity’s cloud has been engineered from the ground up as a highly secure platform, achieving SSAE16-SOC2 operational audit certification with adherence to the strictest PCI and HIPAA compliance requirements.This allows our partners to successfully sell cloud services into the most demanding of vertical markets such as finance, healthcare and banking which require

not only the most stringent security controls but also high performance and around the clock availability,” says Cirrity CEO, Dr. Steven Vicinanza.

The IaaS services from Cirrity include an extremely high quality and high performance infrastructure. Based on VMWare, Cisco UCS, and Netapp storage, the platform provides secure, custom configured, enterprise class virtual servers at affordable rates. The disaster recovery services come with multiple backup and DR solutions that enable Cirrity’s partners to meet specific customer requirements. Cirrity’s virtual desktop (DaaS) services, unlike Citrix and Terminal Services based desktops, provides total separation between end-user desktops at the OS layer, thereby avoiding shared profiles and application memory spaces. This solution eliminates many of the problems that providers have had to spend time and money to work around, such as regular server reboots, desktop freezing, printing problems, and application compatibility, thus enabling the reseller to deploy DaaS quickly, painlessly, and successfully.

Going Ahead

Cirrity, founded in 2013,aims to continue to offer leading edge solutions that help resellers differentiate their offerings. The company has great plans for the future, especially on the cloud research and development.