ClickInsight: Unleash the Power of Google Analytics

Battle-hardened CIOs know that even the best technology can fail if people or processes are not ready to dive in and deploy them smartly. This falls in line with organizations’ most frequent misconception about analytics tools: “once installed, the work is done”. ClickInsight, a specialist digital analytics consulting company, has a mission to go beyond just implementing technology. The company empowers organizations to exploit the power of data to innovatively grow their business by uncovering unique knowledge their competitors do not have. “Our strategy is to correctly implement analytics tools to extract meaningful insights so that our clients can confidently take actions to accelerate their growth. In a nutshell, we count what matters, then change what counts,” says June Li, Founder and Managing Director, ClickInsight.

Founded in 2005, ClickInsight not only consults and provides solutions that close gaps in the use of technology, but partners with clients to transfer knowledge, coach and train their staff. “ClickInsight is a Google Analytics Certified Partner, as well as a Google Analytics Premium Reseller with a specialization in Google Tag Manager. Google Analytics is a very powerful platform that can be used to quickly process and transform massive amounts of data into insights, particularly when partnered with Google’s BigQuery platform,’’ says Li. ClickInsight’s approach is not just based on tool functionality. It is ClickInsight’s advanced processes that generate entrenched value and positive return.

For instance, a reputable consumer services organization was dissatisfied with the number and quality of leads resulting from their investment in Google AdWords paid advertising. ClickInsight analyzed the organization’s Google Analytics data and concluded that approximately 42 percent of paid traffic was from off-target geographies and audiences. As a solution, ClickInsight recommended redirecting the budget to more appropriate audiences, conducted split tests on ad content and landing pages, and implemented custom Google Analytics tracking to better measure visitor engagement - essentially making the invisible visible.