ClickInsight Corporation: Digital Strategies for Advanced Data Analytics

At the turn of the millennium, when digitalization was sweeping across sectors, organizations realized that it was almost impossible to build an internal system with unreliable data and substandard implementation of digital analytics processes. “Back in those days, although specialized technologies such as ERP, CRM or SFA had implementation specialists, there were very few companies which could help businesses garner effective insights from digital analytics. ClickInsight came into picture to provide organizations with digital analytics for better understanding their visitor’s interactions with digital properties,” expresses June Li, Managing Director, ClickInsight. The firm assists their clients in identifying the most effective marketing or customer service efforts by leveraging Google’s analytics and data tools namely Google Analytics, Google Analytics 360, formerly known as GA Premium and Google Tag Manager.

A Google Analytics Certified Partner and Google Analytics 360 Reseller with a specialization in Google Tag Management, ClickInsight creates a measurement plan and implementation strategy to ensure the right interactions are tracked. “We unleash the power of Google’s web analytics service by transforming copious data inputs into insight,” says June. “We take time to understand what a business is trying to accomplish before we configure anything or run a single report.”

For instance, Insight Vacations, a leading provider luxury escorted tours, was unable to compare its digital performance consistently across markets. They were struggling to conclude whether their marketing efforts were optimally deployed. Website analytics were not helpful to identify the accurate and reliable website traffic. ClickInsight conducted a diagnostic audit and confirmed that many interactions were under-tracked. As a solution, Google Analytics was implemented with Google Tag Manager, ensuring that the extra tagging required to properly detect user interactions was effective, efficient and did not slow site response times.Upgrading to the latest version of Google Analytics, Universal Analytics—that gives the most complete view of how users interact with online content—allowed additional data to be collected.