That's where customer location data promises a feasible way forward. It is a powerful means to build a powerful omnichannel strategy by designing breakthrough journeys that resonate with customers.
By helping retailers design breakthrough journeys that perfectly delight customers, Cloud4Wi enables them to learn more about customer behavior inside and outside their stores by revealing real-time moments in the customer journey to trigger relevant messages at the right time and place.
"Designed with modern retailers in mind, Cloud4Wi delivers customer location data to empower retailers to design breakthrough journeys in a whole new way," says Andrea Calcagno, the CEO of Cloud4Wi. Leveraging their WiFi network and their mobile apps, the company enables retailers to reveal customer behaviors inside and outside their physical locations. In detail, Cloud4Wi gathers customer contacts, including name, email, phone number, age, gender, and preferences, and real-time customer actions in the physical world. Further, the company ensures that everything is implemented according to business requirements and in compliance with all privacy regulations – including GDPR and CCPA.
Cloud4Wi automatically feeds customer location data in real-time into a retailer's existing martech stack. This way retailers have the instant ability to connect reliably with unique branded journeys that drive loyalty and revenue.
Cloud4Wi provides 50+ ready-to-use connectors that span a wide array of application categories, such as CRM, CDP, marketing cloud, and loyalty program. The company can also develop custom connectors for companies that have unique requirements. This automation is a key market differentiator for retailers as they can start acting on data from day one.
To put things into perspective, gathering customer location data has been a key strategy for many global retailers, and Guess is no exception. The company's use of WiFi provides an opportunity to send customers offers that are tailored specifically towards their location-based behaviors to accelerate sales at stores.
"We unleash countless mobile focused use cases with and without mobile app, inside and outside retailer's locations," says Andrea. "Retailers can bring customer offline data into their existing tools in just a few clicks through 50+ ready-to-use connectors and remain compliant with data protection regulations on a global scale."
We unleash countless mobile-focused use cases with and without mobile app, inside and outside retailer's locations