CompuCom
Helping Clients Succeed in an End user Driven World

The Consumerization of IT is blurring the lines between personal and work computing devices and transforming the way people work. Compounding and accelerating this change is a major demographic shift in the workplace, as millennials come of age and embark on their first jobs. This generation, born between 1977 and 1992, grew up with the Internet, social networks and global connectivity at their fingertips. They are confident, work collaboratively and are accustomed to solving their own technology problems. This demographic shift and changing use of technology by all employees is forcing CIOs to explore entirely new and more flexible IT service models to support evolving end user needs.

CompuCom helps businesses exploit these changes by optimizing the services IT delivers to this increasingly diverse and mobile workforce. Founded in 1987, the Dallas-based company provides the full lifecycle of IT services – from the procurement of hardware and software to the configuration, deployment and management of complex IT environments. CompuCom serves all major industries, with a strong foothold in Fortune 1000 and middle-market companies. They provide IT services to six of the top ten retailers and six of the top ten financial services companies in North America; their average client has been with them for 13.5 years.

CompuCom's heritage is in technology infrastructure management, the backbone of their client's technology estate. The company sees a major shift taking place in the market, from an IT-driven world focused on "command-and-control," to a user-driven world. To align with this shift and address client needs, they built upon their core competencies and simplified their portfolio around three core elements: End-User Enablement, Service Experience Management and Cloud Technology Services.

This approach was designed with an "end-user in" viewpoint – empowering and enhancing knowledge workers' productivity– instead of a command-and-control, "data center out" approach. "This framework provides the flexibility for clients to enter into the IT lifecycle at any point and deliver measurable results to end users and the business,"

explains CompuCom CEO Tony Doye.An essential component of this portfolio is Persona-Based Management – an advanced set of tools that CompuCom developed to help companies define employee roles and then match devices, policies, applications and security policies to empower each unique user type. This approach replaces the "one size fits all" model that the majority of companies use, which leaves end users dissatisfied with the generic service levels they receive and reduces their business productivity. To implement a Persona-Based Management system, CompuCom works collaboratively with the client's IT departments and business units to accurately define end-user roles. That information is then built into CompuCom's cloud-based Persona Portal to empower individual end users with a more personalized experience. The Portal also gives CIOs advanced insights and analytics so they can better manage their business. The end result is a highly efficient workforce, increased end-user satisfaction and an enhanced competitive advantage for CompuCom clients.

CompuCom also offers cloud computing services that provide clients with on-demand, almost limitless computing power. This capability has become particularly important with the advent of Big Data that requires significant computing resources to run advanced analytics. These analytics enable smart companies to gain actionable insights about their markets, customers and offerings, giving them a competitive edge.