Contest Factory: Changing the Paradigm of Gamified Brand Promotions

Gamification may sound like just another marketing buzzword, but it has become more than that now: a proven strategy to increase customer loyalty and sales for various businesses. Its popularity is growing exponentially as many companies and brands (from large enterprises to boutique brick-and-mortar stores) realize that gamification can help them attract and engage customers, boosting sales. Helping brands and businesses jump on the gamification bandwagon with its proven gamification software is Contest Factory.

The company's management and technical teams have over 100 years of cumulative experience in digital media, gamification, marketing strategy development, promotion administration, entertainment, and technology industries. The sheer breadth of knowledge and power of this human capital has contributed to Contest Factory's multiple U.S. patents for its gamification technology, which is a vital attribute of its solutions portfolio. The company offers gamification platforms and ancillary services like game customization, legally compliant Official Rules, winner verification, and prize fulfillment to position itself as a full service gamification agency.

"As a nimble and boutique gamification service provider, we act as a one-stop shop for clients and help address any gamification-related concerns, from the first to the final step of their journey," says Dr. Iman Foroutan, Chairman and CEO of Contest Factory. To this extent, Contest Factory offers over 20 gamification products, which can be customized to meet the various use cases of a multitude of clients. These gamification products include User Generated Content (UGC) photos, videos, essay contests, Instant Win Games for trade shows, hashtag contests, and Sweepstakes. Contest Factory also provides moderation and judging services for UGC contests to assist clients in ensuring superior content quality. Included in all Contest Factory products is Viral DNA^®, the company's proprietary success measurement dashboard that provides clients with real-time promotion metrics, including registrations, promotion submissions, votes, and social shares.

The benefits of such all-around support can be best explained through a case study. Recently, Contest Factory assisted a large retail chain with hundreds of stores in the U.S.