Contest Factory: Changing the Paradigm of Gamified Brand Promotions

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Dr. Iman Foroutan, Chairman and CEO
Gamification may sound like just another marketing buzzword, but it has become more than that now: a proven strategy to increase customer loyalty and sales for various businesses. Its popularity is growing exponentially as many companies and brands (from large enterprises to boutique brick-and-mortar stores) realize that gamification can help them attract and engage customers, boosting sales. Helping brands and businesses jump on the gamification bandwagon with its proven gamification software is Contest Factory.

The company's management and technical teams have over 100 years of cumulative experience in digital media, gamification, marketing strategy development, promotion administration, entertainment, and technology industries. The sheer breadth of knowledge and power of this human capital has contributed to Contest Factory's multiple U.S. patents for its gamification technology, which is a vital attribute of its solutions portfolio. The company offers gamification platforms and ancillary services like game customization, legally compliant Official Rules, winner verification, and prize fulfillment to position itself as a full service gamification agency.

"As a nimble and boutique gamification service provider, we act as a one-stop shop for clients and help address any gamification-related concerns, from the first to the final step of their journey," says Dr. Iman Foroutan, Chairman and CEO of Contest Factory. To this extent, Contest Factory offers over 20 gamification products, which can be customized to meet the various use cases of a multitude of clients. These gamification products include User Generated Content (UGC) photos, videos, essay contests, Instant Win Games for trade shows, hashtag contests, and Sweepstakes. Contest Factory also provides moderation and judging services for UGC contests to assist clients in ensuring superior content quality. Included in all Contest Factory products is Viral DNA®, the company's proprietary success measurement dashboard that provides clients with real-time promotion metrics, including registrations, promotion submissions, votes, and social shares.

The benefits of such all-around support can be best explained through a case study. Recently, Contest Factory assisted a large retail chain with hundreds of stores in the U.S.
The client approached Contest Factory to help them run an impactful promotional event with an international record label. The planned promotion comprised of a contest where customers had to sing a particular song for a chance to win a record deal. Contest Factory designed the entire contest strategy in a way that ensured a significant boost in overall participation. Contest Factory developed the necessary online platform and enhanced user engagement by installing video booths and contest banners within client stores across the country. Once set up, the banners encouraged shoppers at the retail stores to go in the video booth and sing the selected song, similar to performing karaoke. The contest was a massive success, receiving thousands of song submissions within two weeks. But it didn't end just there. Contest Factory's moderation team even assessed the submitted content on behalf of the clients and shortlisted the top 20 submissions to make it easier for the client to vet the entries.

As a nimble and boutique gamification service provider, we act as a one-stop-shop for clients and help address any gamification-related requirements, from the first to the final step of their journey

With many similar success stories under its belt, Contest Factory is now poised to play a critical role in the future of gamification. The company, in this regard, will soon be launching a self service platform where Contest Factory's prospective clients can get off-the-shelf, legally compliant, and customizable games for a fraction of the cost and launch the promotion on their websites within minutes. The new platform will allow clients to leverage Contest Factory's ever growing portfolio of gamified content and achieve tremendous success in their marketing or promotional endeavors. Above all, Contest Factory is perfectly positioned to help clients make the most of retail gamification and stand out as a modern entity.

Contest Factory

Tustin, CA

Dr. Iman Foroutan, Chairman and CEO

Contest Factory is a company developing proven gamification contest software platforms since 2000

Contest Factory