Creative Synergies Group
Powering Product Designers and Manufacturers Worldwide

To build a powerful edge in the marketplace, companies increasingly require significantly shortened design cycles, faster time-to-market, lower costs and ultimately higher ROI on product development investments. With a stellar record in successfully operating strategic product co-development relationships with several global companies, Creative Synergies Group (CSG) enables customers to meet or exceed their product development targets.

Headquartered in Okemos, MI, CSG offers a ‘one stop shop’ for organizations in the aerospace, automotive, heavy/ industrial, consumer/hi-tech and energy industries. The firm provides customers with unparalleled engineering services in product development, computer- aided engineering, manufacturing engineering and knowledge-based-engineering. CSG undertakes product development all the way from concept design, DFA/DFM/DFSS, detailed engineering design, engineering change management to reverse engineering/ re-engineering. The firm specializes in digital performance evaluation for fatigue, crashworthiness, noise vibration and harshness, multi-body dynamics, and computational fluid and thermal dynamics utilizing high-end number-crunchers and leveraging proprietary software tools. CSG’s manufacturing engineering solutions enable clients to perform virtual validation and optimization of manufacturing systems prior to the actual production, helping reduce costs, product realization cycle time and improve productivity. The company is known for providing value engineering services leveraging its ecosystem of manufacturers and test facilities. CSG extends software for knowledge-based-engineering for CAD/ CAE connectors and integration, CAD/CAE customization, simulation data management and associated connections, along with the development of productivity accelerators.

The processes followed by CSG to deliver high-value engineering design services help in identifying critical parameters, facilitating a better highly optimized design

The processes followed by CSG to deliver high-value engineering design services help in identifying critical parameters, facilitating a better highly optimized design. This is facilitated through a comprehensive understanding of design variables, manufacturing constraints and identification of target areas that can be improved substantially. CSG works on design optimization, warranty cost reduction, teardown and benchmarking, product localization and should-costing and sourcing support. The company’s relentless efforts are responsible for its clients’ 10- 20 percent product cost savings through value engineering, design driven changes, material cost savings and weight reduction through digital tools and methodologies. By leveraging its engineering centers in low cost countries CSG can provide its customers 40–60 percent cost savings for engineering services and up to 50 percent time reduction.

CSG’s team has the complete knowhow of CAE/CFD modeling, crash/impact/ safety analysis, durability analysis, and thermal and flow simulation. Dr. Mukesh V Gandhi, Founder and CEO of CSG says, “We have also been significantly reducing warranty costs through accurate simulations like drop tests, durability, CFD, NVH and crashworthiness.” CSG sees maximum traction in global digital manufacturing engineering where there is a strong need for new plants and modernization of old plants, design automation for SME segment in industrial, energy and transportation sectors.

The firm serves a vast list of clientele from GM and Samsung, to Nissan, Comau, Fiat Group, IVECO, ThyssenKrupp, Isuzu, Hasbro, Ingersoll Rand, ABB, Voith, Cummins and Mitsubishi. European automotive tier-1 supplier turned to CSG for its low-cost quick turnaround tooling support for Body in White (BIW) and closure assembly lines. The scope of work involved concept designing of arc welding fixtures, stud welding fixtures, riveting fixtures for front structure, underbody, and body side and roof. CSG also provided its client with detailed engineering, robotic simulation support and ergonomics studies. Deploying 80 engineers in 2–3 shifts, the project was completed in a record 3.5 months duration using CSG’s unique onsite/ offshore operating model.

Going forward, CSG plans to become a dominant global brand in engineering services by building business with intrinsic value and a long-term sustainable business model. “We believe we can be a fully integrated preferred partner to major OEMs and suppliers with our top-notch technology, unique IP, proprietary tools and innovative business models,” states Dr. Gandhi.