CROOW: Unleashing the Power of Video

David Capece, CEO
Marketers have ramped up their use of videos in the past few years. According to reports, 92% of marketing professionals consider video an important part of their marketing strategy. Producing videos effectively, however, is still a riddle that the marketing world needs to solve.

CROOW empowers companies with the resources they need to produce studio-quality videos. The CROOW platform has been designed from the ground up to make video production easier, more painless, and cost-effective. Within the software, team members can collaborate with one another, connect directly to video professionals, thoughtfully storyboard their videos in the pre-production, and provide feedback in the post-production process.

CROOW’s flagship product, CROOW Studio, uses workflow tools to gather all pertinent information and curates with automated feeds to the videographers in a way that makes it easy for the video team to turn these ideas into high quality productions and polished final products. More importantly, CROOW allows clients to input the desired impact of their video campaigns, with answers ranging from building a social media following to increasing the quality of leads. This gives the video and editing team the clarity to create a final product that works best with these goals in mind. For example, if a client wants to share a video on Instagram, CROOW can instruct the videographers to film the video in a way that is optimized for that platform in particular.

“Collaboration technology streamlines communications, increases transparency, makes teamwork more seamless, or reduces or automates low value tasks,” says David Capece, the CEO of CROOW. “We do CROOW does all this and more, with a focused go-to-market for collaboration in creative and video production.”

When producing video through CROOW, the pre and post-production happen within the software so that clients can comprehensively plan their video campaigns and intuitively make revisions. The platform also makes it easier for users to work directly with video professionals.
The system packages all of the information during the pre-production process in a user-friendly director’s sheet format for the video team to direct the filming efficiently.

During the post-production process, clients make revisions directly in the software with the ability to timestamp their feedback and add new assets if needed. This allows for just one round of revisions, making the typically onerous post-production process easy as can be. The key to CROOW is streamlining the flow of information from a client to video team. Instead of relying on endless phone calls, meetings, and email threads, everything happens within the software. There is no question about the information that needs to be presented or how that information should be used within the scope of video production.


At its best, Collaboration technology streamlines communications, increases transparency, makes teamwork more seamless, or reduces or automates low value tasks. We do CROOW does all these this and more, with a focused go-to-market for collaboration in creative and video production

As an example, one of the clients wanted to put an on-screen demo next to the speaker, with the screen recording complementing what the speaker was saying. CROOW did just that, projecting its platform onto a phone screen to show the viewer exactly what it looks and feels like to use the platform. The client found incredible success sharing these videos on social media and using them on social media. Since then, CROOW has used this method with other clients and also begun to offer an on-screen computer demo and provide clients complete flexibility to showcase their products.

Company
CROOW

Headquarters
Tampa, FL

Management
David Capece, CEO

Description
CROOW is creative project management software built to enable clients, agencies and in-house marketing teams to streamline processes, get approvals moving, centralize access to files and assets, and improve communication.

CROOW