Demand Driven Technologies: Delivering a New Level of Supply Chain Efficiency

VUCA—volatility, uncertainty, complexity, and ambiguity—describes the current situation in the supply chain space. With rapidly increasing global competition, thanks largely to the internet creating a more open trading paradigm, companies are tasked with constantly managing volatile and dramatic market conditions. While trying to address a broad range of customer needs through product proliferation, businesses everywhere are focusing on effectively optimizing their operations. Massive ERP implementations fall short of bringing about a desired change, and businesses continue to struggle with core supply chain challenges and poor inventory turnover rates.

In 2011, Erik Bush, a 30-year IBM veteran who served as the VP of Operations for IBM’s Global Business Services units in Europe and the Americas, took up the mantle to address the fundamental issues associated with supply chains and subsequently co-founded Demand Driven Technologies. Today, the company has positioned itself as a world leader of cutting-edge supply chain solutions through Intuiflow (formely known as Replenishment+) – the first software to be powered by the innovative demand driven methods (DDMRP, DDS&OP, DDOM). The recent addition of artificial intelligence (AI) and machine learning (ML) technologies to their suite enables identifying patterns in demand with more speed, precision, and reliability than ever before. Consequently, the company’s clients are able to achieve improved material planning competencies with agile production and scheduling capabilities.

“Our philosophy revolves around planning material procurement and manufacturing based on the most accurate demand signal possible - the actual consumption in the market,” states Bush. DDMRP ensures that the true sales order demand and related requirements for materials are in alignment, enabling clients to obtain a better on-time in-full order fill rates while concurrently lowering inventory levels. Demand Driven Technologies’ solution provides increased stability and responsiveness while providing a better way for users to recognize their real business priorities.