Digital Geeks
Guiding Clients through a Smart, Seamless Cloud Evolution

The year is 2017. The ongoing cloud boom is pushing companies toward adoption with the promise of scalability and efficiency. Among them was Televisa News, a leader in Mexican broadcasting, eager to build a robust infrastructure to meet rising demands. But, as the broadcaster soon found out, cloud integrators with the expertise to handle the media space’s distinct needs were a rare sight in Latin America.

Televisa’s answer came in the form of Digital Geeks, a team of technologists and cloud experts dedicated to helping businesses navigate their journey to the cloud.

Under the guidance of Victor Vazquez and Raymundo Segovia, seasoned developers with extensive experience in the media industry and founding partners of Digital Geeks, Televisa successfully bridged the gap between traditional broadcasting and the cloud. The collaboration paved the way for a more flexible, scalable and resilient infrastructure to support the next generation of media consumption.

“The Televisa story was pivotal for us because, after its success, AWS reached out to us with a partnership proposition,” says Vazquez. “The partnership with AWS allowed us to leverage their vast cloud resources and expertise, strengthening our capabilities and positioning us as a key player in the media space.”

Building on this initial success in the media space, Digital Geeks expanded its reach, diversifying into broader cloud migration services and enhancing cloud architectures for clients already using AWS.

The company introduced scalable, affordable consulting packages for SMBs. It also shifted from traditional project-based work to delivering minimum viable products (MVP) that prioritize core functionalities, ensuring faster time-to-market for clients. Using agile methodologies and design thinking, team Digital Geeks creates prototypes that help clients refine solutions quickly.

For smaller clients, the company offers 30-minute free consultations, often through AWS partnerships, followed by low-risk hourly engagements to build trust and deliver results. Many clients start with small projects but expand over time as they see value in Digital Geeks’ services, fostering long-term relationships and mutual growth.

The partnership with AWS allowed us to leverage their vast cloud resources and expertise, strengthening our capabilities and positioning us as a key player in the media space

All of Digital Geeks’ services are based on three focal points: upgrading technology by analyzing and improving client infrastructure, strengthening cloud security using AWS expertise and best practices, and driving cost efficiency in all implementations.

“Our whole engagement process is symbolized by the tree in our logo,” says Segovia. “The roots represent the information our clients provide, the trunk signifies our understanding and creation process and the branches reflect the industries, products and services we deliver.”

Another notable success story highlights the company’s capability to understand the problem at hand and deliver tailored solutions. When a client in the ticketing industry struggled to manually manage server scaling during high-demand periods, Digital Geeks introduced infrastructure as code (IaC) solutions. This approach automated the deployment and teardown of servers, drastically reducing operational inefficiencies and costs. The project exemplified the company’s capacity to deliver precise, impactful solutions that exceed client needs.

Digital Geeks also applies its cloud expertise to creative fields like video production and visual effects (VFX). For instance, it has assisted clients in transitioning from on-premise setups to cloud-based “digital cloud studios.” This enables production, (postproduction and VFX) among architecture and design teams to access powerful servers remotely, using minimal local infrastructure and scale resources as needed. The cost savings and operational flexibility of this model align with the industry’s project-based nature, where temporary expansions are often required. Clients partnering with the company have even reported cost reductions reaching up to 70 percent of their invoices.

Today, Digital Geeks has the recent specialization of AI in AWS bedrock and offers development and integrations of this new technology. The results speak for themselves—companies looking to undergo digital transformation need look no further than Digital Geeks.