DS IQ
Building Retail Sales on the Microsoft Technology Stack

William Wu, DS-IQ’s CTO and Executive VP Engineering, explains that the retail industry is a very competitive sector.“Shoppers are merging online and brick and mortar shopping. They are using mobile and other digital technologies to shop anywhere, anytime – and they are ‘always on’. The Path to Purchase has never been more complex or harder to track.”

“Our value as a trusted retail partner is to understand and overcome retail’s biggest marketing hurdles using innovative technology,” Wu continued. “DS-IQ - Dynamic Shopper Intelligence –helps retailers personalize, hyper-localize, and operationalize their marketing messaging across every digital delivery channel. DS-IQ provides software and services that analyze, predict and activate shopper behavior by fusing retail marketing strategies with contextual relevance.”

“Context can vary by time and scope; it can be global, local, individual or situational, explains Wu.

“Whether the shopper’s touch point is a web site, an in-store digital network, a mobile app or social media like Facebook and Twitter, DS-IQ’s technology improves the relevance of the shopper experience in real-time to drive sales. Shoppers only see the most relevant products, at the most relevant time, on the touch points that they use the most.”

He continued, “To achieve this kind of relevance our retail customers tell us that they need advanced technologies that are natively designed to work with their complex marketing calendars- at huge scale–millions of customers, thousands of stores. Plus, they want to activate expanding sources of internal and external data in order to uncover actionable insights that anticipate customer needs in a given shopping moment. They want to connect all the dots.”

“When you do it right, dynamically, millions of times a day, you have true shopper relevance. Relevance may be optimized around a shopping event, hyper-localization of specific stores or products, personalization of a single shopper or a shopper group. It’s what everyone is trying to achieve. But you cannot do it at scale with manual analysis or only looking at past purchase behavior,” observed Wu.

Since founding DS-IQ, Wu and his partner Tom Opdycke (CEO)have shared a passion to re-invent how retail marketing is done.

As a Microsoft Gold Certified Partner™, DS-IQ has leveraged the Microsoft stack to develop the platform and machine learning algorithms that power the DS-IQ Marketing System™.

One system component is ShopperGraphTM. The DS-IQ ShopperGraph framework uses predictive analytics to correlate thousands of historical and situational data variables that influence shopping patterns at any given moment. This is the core contextual science that predicts shopper’s potential needs and behaviors, and automatically triggers appropriate product content out to the best digital channel(s).

“These unique capabilities make DS-IQ exceptional in the retail marketplace,” says Wu.

DS-IQ provides software and services that analyze, predict and activate shopper behavior by fusing retail marketing strategies with contextual relevance

Today DS-IQ is a proven vendor that consistently brings the best of Microsoft technologies to their clients. “Our company has more than a decade of experience working with the world’s largest retailers. We drive positive sales impact and we intend to keep growing,” concludes Wu.

Going forward, DS-IQ will continue to innovate to fulfill the company’s mission: “To empower marketers to discover and activate meaningful connections between retailers and shoppers at scale.”