Ecuiti
Turning Insights into Winning Business Strategies

Leaner manufacturing, higher-quality products, and superior distribution helped companies outrun their competitors in the past, but these capabilities are table stakes today. The new competitive advantage comes from turning a company’s wealth of data into knowledge and insights and making use of those insights to build a winning business strategy and putting it into action.

Enter Ecuiti.

It is reimagining how companies can harness the power of data to make better decisions and drive business results. Ecuiti’s team believes in the approach of ‘build it backwards.’ Which means, they track back from a company’s intended outcome to find the data that can help them identify causal relationships in achieving those outcomes, and then design applications to support systematic learning, insight, and action. Whether it’s sales optimization or a portfolio mix analysis, or even teaching kids how to manage money, the applications are tailored to each development and decision-making workflow to accelerate how users apply data-driven insights.

“Our insight engines accelerate the speed at which people and teams can benefit from greater knowledge. We arm our clients with technology-driven insight and apply that insight in far less time to make more informed decisions,” states Paul Lee, founder of Ecuiti.

Data is a human-made artifact and is often believed to be immutable, but it’s not. It is humanity’s way of representing the real world, on which quantitative and mathematical techniques can be applied to understand systematic dynamics. Ecuiti helps its clients and users by building knowledge development and decision support systems that complement and enhance people’s capabilities by adding value to their own intrinsic decision-making processes.

One of the best experiences Ecuiti provides its clients is when they have complex and heterogeneous data environments. Ecuiti uses its experience and knowledge to go through performance storytelling. Through this, they even turn non-data scientists into the beneficiaries of data-driven insights. By enabling people to tell the story of how the past happened, they can use insights into the ‘cause-and-effect’ relationships to highlight what is required to achieve the same or better outcomes in the future.

Since heterogeneous data sources are notoriously tricky to work with, Ecuiti’s custom built platforms use a hybrid cloud approach for its data processing.

Normalizing data streams is processing-intensive, and can get expensive in the cloud if not handled extremely carefully, which is why most people don’t even attempt to combine information from disparate sources. A hybrid cloud helps businesses isolate processing complexity risks on prem, giving data scientists and analysts the room to innovate by trying out aggressive quantitative techniques quickly.

Our insight engines accelerate the speed at which people and teams can benefit from greater knowledge. We arm our clients with technology-driven insight and apply that insight in far less time to make more informed decisions

“For a system to be a force to be reckoned with, an insight engine needs to be paired with a decision support process so action can be taken and the cycle can be iterated on over and over again. This is how we help our clients achieve improved outcomes in short order,” says Elaine Werffeli, co-founder and Head of Customer Success at Ecuiti.

These values and services have helped Ecuiti’s insight engines arm many data scientists and business decision makers with the right information they otherwise wouldn’t have. For instance, one sales team they worked with spent considerable time and effort managing a complex, high value sales pipeline. Using new knowledge and insights gleaned from many data sources about buyers and deals in the past, Ecuiti was able to introduce a decision support pipeline that focused team members on the most important factors leading to successful sales. By putting that knowledge at the team’s fingertips, it accelerated the client’s performance and helped them meet their goals.

Ecuiti has invested considerable R&D into its knowledge and insight development platforms and has been harnessing the power of data for its clients since 2016. Moving ahead, its systems and experts will continue to cut through the hype of big data, buyer and seller behavior, and other data science disciplines to implement the right analytical insights that matter most to clients.