EasySend: Building and Optimizing Digital Customer Journeys

The company facilitates seamless two-way integration of digital solutions with clients’ existing systems—core banking and insurance systems, third-party systems, CRMs, and insurance and banking apps—by using its robust connectors and APIs. This allows them to pre-fill and submit data to any system as well as build a complete self-service digital journey. EasySend helps businesses grow their bottom line by using its advanced data-driven optimization capabilities. The company goes the extra mile to offer clients a holistic view of their customers’ journey via customized reports, analytics dashboards, and field-level analytics, providing them valuable insights to increase their conversion rates. It also provides several other tools that help optimize digital journeys, improve efficiency, and maximize the ROI of clients’ digital channels.

We empower our clients to quickly convert paper forms and clunky PDFs into presentable, easy to understand, and compliant eForms

With such a powerful value proposition, EasySend caters to a wide range of industry verticals, including insurers, banks, asset management, and healthcare. The company’s collaboration with a bank that was struggling with their time-consuming manual processes around their mortgages well exemplifies its value proposition. As the client was highly dependent on legacy systems, their customers needed to visit their branches and perform a lot of paperwork to mortgage their assets. Not only it challenged their internal operations but also created a significant impact on their customer experience index. EasySend helped the client build a powerful yet easy-to-use digital mortgage solution capable of providing industry-best experience to their customer and streamlining their business operations. Post collaboration, they were able to optimize their engagement with consumers, reduce cost and time, and augment their revenue.

Such instances of success testify EasySend’s dedication to building solutions that add value to its clients' business. Moving ahead, the company continues to focus on the financial services area and focuses on enhancing its platform’s capabilities to serve its clients better. Additionally, EasySend is planning to extend its footprints into the healthcare arena, where there is an increased demand for no-code development. It is also rolling out plans to expand globally, including in EMEA and Asia. “Being an integral part of human life, financial services have to be streamlined and optimized for providing hassle-free interactions between the provider and user. We are spearheading innovations in the banking and insurance space to help organizations to provide the best experience to their consumers,” concludes Daskal.