Effortel
Empowering Virtual Network Operators through Robust Technology

Offering seamless mobile connectivity at inexpensive rates, without an existing radio network, is a feat mobile virtual network operators (MVNO) make possible. To scale their operations, they need comprehensive support backed by robust technological infrastructure.

Effortel, a global telecommunications service provider, offers its advanced infrastructure to enable new MVNO players to launch their business without initial technological investments. Established with a vision to integrate mobile telecommunications into the essential consumer basket, the company quickly recognized the transformative potential of its technology in the MVNO space.

Initially, Effortel partnered with French retailer Carrefour to launch Carrefour Mobile. Today, it thrives primarily through its two business units—MVNO operations and enablement services. Its MVNO operations are currently active in Italy and Belgium with a significant number of subscribers. Its core offering is the enablement service, through which it supports 25 emerging MVNOs with technological framework and backend systems necessary for success.

We offer technology enablement services to companies who wish to start MVNOs, but do not have the technical know-how or the initial investment needed to make the technology

“We offer technology enablement services to companies who wish to start MVNOs, but do not have the technical know-how or the initial investment needed to make the technology,” says Martin Petkov, COO.

Effortel’s enabler technology operates like a software-as-a-service platform, but with a crucial difference—it has to be integrated with host MNO in the countries where virtual users operate. Its software-as-a-service tools are designed to reduce complexity and achieve operational parity with its larger counterparts. The platform also allows easy customization by users, allowing effortless set up and modification without technical expertise.

Typical telecom operations require various components to support and digitalize activities, managed by hundreds of staff at an MNO while MVNOs need much smaller teams. Effortel’s integrated platform unifies all necessary elements under one system, offering control through a simple and intuitive user interface. The goal is to enable a small team to accomplish many tasks through automation, digitalization and real-time dashboards.

For instance, the platform has a churn prediction and management component powered by artificial intelligence. This feature swiftly analyzes subscriber behavior to predict customers who are likely to leave. It suggests effective strategies like automated promotions or discounts, designed to minimize churn with minimal personnel involvement.

Recently, Effortel leveraged these features to help one of its clients successfully reduce their churn rate from over 12 percent per month to less than three.

A European gas station chain also benefitted by partnering with Effortel to revamp their loyalty program. Customers earned free fuel for mobile top-ups and received free data, minutes or SMS for fuel purchases. This innovative approach significantly boosted customer loyalty and engagement.

To maximize success rates for new MVNOs’ in a competitive market, Effortel guides them from conception to launch. During the onboarding process, it predicts the feasibility of the business case and integrates any necessary adjustments during the planning stage.

Keeping in mind that MVNOs operate on slim profit margins, the firm offers all these functionalities and services in a manageable payment model, particularly for new businesses. A pay-as-you-grow pricing model requires minimal upfront costs and scales up in tandem with business growth. The platform also installs six to seven major annual updates, at no charge, to ensure that every new feature delivers immediate value to both existing and new customers.

It has expanded its offerings by positioning its business support system solution for mobile network operators, marking a new strategic direction.

Beyond a technology provider, Effortel distinguishes itself as a partner committed to ongoing engagement and human connection, considering the client’s success its own. Through meaningful connections geared towards mutual business growth, Effortel serves as a reliable ally for aspiring MVNOs seeking expert technical assistance.