EPAM Systems: Simplified CRM Initiatives to Drive Customer Value

From technologies that provide customer engagement to enhanced service applications, deep marketing analytics and business intelligence solutions, the company’s integrated services and capabilities help simplify CRM initiatives and drive customer value. A connected CRM system would enable the clients to recognize their customers and provide relevant valuable offers. The company has a number of focus areas including sales and distribution of inventory in the digital space including web, mobile and social. In an interesting example, one of EPAM Systems’ clients wanted the company to redesign a loyalty rewards program that had 40 million active members. “We rearchitected platforms to move it off the legacy mainframes,” explains Shekhter. Today, the platform has expanded to encompass whole range of marketing and CRM programs. EPAM Systems helped the client to extend marketing to an entire segment of customers who were not part of the loyalty program. The client was able to match users with profile data from the loyalty program in order to identify people who could join the loyalty program. There was also a membership clean-up activity that was enabled through analysis and data cleansing. The numbers increased significantly as a result of these extensions. From a business perspective, the client was able to further leverage the core program and launch a number of white label programs that gain additional membership.

So what does the future hold for EPAM Systems? In the words of Elaina Shekhter, “Our plan is to provide a truly global footprint from a services stand point. We would further drive practical tools and methodologies to deliver services that are much more productized. The root of our DNA is software engineering through excellence.”