EXL: Unveiling the True Meaning of Big Data

“Everyone is moving in the direction of using Big Data to get to meaningful outcomes,” observes Vivek Jetley, Senior Vice President, Co-Head of EXL Analytics and Head of Corporate Strategy.“It is not about having data for data’s sake,” he remarks, noting that there are three important components that need to be addressed for companies to make the best use of big data in their business operations. First, is to ensure that organizations leverage the big data that resides within the company and start using it.The second part is using external data and to combine that with internal data. Alongside, organizations must use the data to generate some positive business outcomes. “Today, it’s about using these three components in combination,” Jetley adds.

New York based EXL Analytics addresses these challenges upfront. At first they created tools and techniques that allow clients to utilize data from non-traditional data sources. Then they linked up vast variety of data providers like consumer bureaus and others to create linkages between what is in the consumer world and the digital world. The idea is to implement the already existing analytics of an organization into its day-to-day decision making. “EXL is organizationally built up to help companies integrate analytics and business operations,” expounds Jetley. “Our ability to think of data science not as a horizontal but as a vertical makes us stand above our competitors.”

The company offers MicroAnalytix Automated Modeling Solution, a proprietary decision analytics methodology and platform that simplifies and automates clients’ abilities to prepare data, create, and reduce variables. MicroAnalytix has advanced in-built procedures to compare with past data set to make sure the input is accurate. Secondly, it provides business intelligence and advanced analytics insights for clients.Thirdly, it provides domain and function-specific benchmarking—like quality check and validation is conducted by the tool, leaving more time for analysts and supervisors to drive better business outcomes.