Eyebase: A One-Stop-Shop for the Management of Digital Assets

Since the dawn of the millennium, there has been an exponential surge in the creation of digital media content across all industries. This boom is driven by continuously improving digital camera and video technologies, lower storage costs, affordable prices, high-performance processors, enhanced capacity, and inexpensive cloud services. However, handling images, videos, documents, and other digital assets on an organizational level pose significant management challenges. Often, digital content gets lost in an endless chain of emails and folders, which makes searching and retrieving this content an arduous task. Greg Wasmuth, GM, USA, at Eyebase reckons that an average employee in a mid-size to large company spends over 19 percent of their time searching and retrieving information and digital assets, especially in companies that are media-rich. This roughly eats up a day's work for employees in a week, resulting in reduced workforce productivity and higher cost for the organizations. On top of that, most digital content has legal usage rights, and any negligence can be a cause of hefty lawsuits and a damaged reputation. This is where Eyebase makes a difference with a digital asset management system (DAM) that helps organizations optimize their digital assets without breaking a sweat. "Our DAM solution is a centralized feature-rich system for managing digital media content, like images, videos, documents, and any other digital asset," states Wasmuth.

“Our DAM solution is a centralized feature-rich system for managing digital media content, like images, videos, documents, and any other digital asset”

The web-based Eyebase DAM platform helps marketing creatives in three primary areas—ingestion, organization, and publishing. It acts as a mission control for an organizations’ digital asset management needs. Available on SaaS-based as well as on-premise model, the platform has more than 130 features, enabling teams in organizations to manage digital assets seamlessly and collaborate efficiently.

For the ingestion of content on the Eyebase platform, there is a feature called eyesync that provides Dropbox-like ease to import files from any location. It also allows the employees of the organizations to dynamically synchronize all the digital media assets to their servers. “Our platform can ingest terabytes of digital data that allows clients’ to work on the local computer without going through the hassles of searching that content online,” says Wolfgang Kaufmann, CEO, Eyebase.

Organizing content is made effortless using artificial intelligence that auto-tags relevant keywords by identifying objects in the photo. These tags are used to categorize, manage, and find assets quickly, making collaboration efficient between teams. Also, the users, at all times, are aware of the information regarding the asset that eliminates any chances of miscommunication. Eyebase prevents access to images and videos whose digital rights have expired and can even send a notification to the owner of the Digital Rights agreement. This prevents organizations from lawsuits that can cause a significant hit to their financials.

Besides, Eyebase has robust APIs that enable integration with major third-party systems such as WordPress, Salesforce, Adobe, and others for an intuitive sharing of digital assets. These APIs can also automatically publish the digital assets to various web properties like YouTube, Amazon and WordPress sites.