Faye Business Systems Group (FayeBSG): Optimize Financial and Business Systems with Integrated CRM

David Faye, CEO
Technological innovations and ingenious products present an interesting paradox. The choice can rest on a single source that could provide a complete business solution or best of breed software, which needs integration. To move the needle towards profitability, a holistic approach is required to have a unified view of the core business activities in demand generation, customer, lead management, and order fulfillment. “We view business as a living organism with CRM serving as the hub for exchange and sharing of information. Integrating it with accounting, ERP, cloud storage, marketing automation and other types of software, facilitates interconnected systems that enhance the overall CRM experience and maximizes the ROI,” says David Faye, CEO, FayeBSG. Since CRM is the foundational building block for businesses, FayeBSG incorporates strategies to modernize CRM, supporting an end-to-end customer journey. With FayeBSG’s core products being SugarCRM integrations, the focus is on developing the best integration applications, strategies, and new products that enhance clients’ use of the CRM platform and the overall CRM experience.

FayeBSG software’s integrations quell common misconceptions on data loss occurring while integrating software platforms. In turn, while bringing software and people together, the integrations also result in greater productivity, faster access to data, and streamlined operations. FayeBSG’s breadth of Sugar Integration add-on products include integrations with Sage, QuickBooks, NetSuite, Constant Contact, Box, Dropbox, Authorize.Net, Intacct, ShoreTel and Jira. An EliteSugar partner, the firm’s expertise and technical competence in the development of their Sugar integration with Sage 100, for example, delivers the most robust platform for accounting and CRM optimization. “The beauty lies in the fully reciprocating software solution which combines the best of both worlds, no matter which world you’re starting from,” says Faye. The functionalities of the FayeBSG Sugar Sage 100 integration includes moving Sage customers, sales history, inventory and invoice history, open invoices, and product category to the appropriate fields in Sage. Likewise, the integration facilitates the bi-directional data transfer of Sugar quotes to Sage sales orders with data synchronization between the systems prescheduled for multiple times in a day.
For instance, Paramount Global Services, a packaging and freight forwarding specialist, had a significant amount of “tribal knowledge” about its customers, but there was no central repository or an effective sales process. Their need was for an effective CRM solution, whichcould integrate with their existing use of Sage 100 .

FayeBSG was the downright choice to help design and deploy their Sugar solution. The implementation profoundly increased new business, delivered greater pipeline visibility, and improved opportunity management. To add email marketing functionality, Paramount Global Services chose FayeBSG’s Sugar and Sage integration, and integrated them with FayeBSG’s Sugar Constant Contact Integration. Paramount’s integrated solution more than doubled new business growth in the first quarter of 2012 above any previous quarter and shortened the sales cycle by 13.5 percent.

The benefits of including an integrated CRM system would lead to fewer errors, greater productivity, faster access to data, streamlined operations and contented customers

In addition to providing exceptional and innovative software solutions for clients and partners, FayeBSG provides software consulting, project management, training, custom reporting, data migration, and installations. FayeBSG also offers a Partner Program for Sugar resellers and other technology specialists who would like to sell Sugar, but require assistance in software sales, training and customization and development. For Sugar resellers, FayeBSG acts as their “reseller back office” and provides all the services needed to support them and their customers.

FayeBSG strives to stay at the forefront of industry initiatives, by developing custom client projects in various industries spanning manufacturing, healthcare, promotional products, real estate to entertainment. “We recently built a niche in the cloud storage CRM integration space, and we continue to look at ways to sync cloud storage programs with Sugar,” says Faye.


Woodland Hills, CA

David Faye, CEO

Provider of SugarCRM integration add-on products and custom software solutions, which include integrations with ERP software, marketing automation software, credit card processing, project management, and phone systems