Faye Business Systems Group (FayeBSG): Optimize Financial and Business Systems with Integrated CRM

Technological innovations and ingenious products present an interesting paradox. The choice can rest on a single source that could provide a complete business solution or best of breed software, which needs integration. To move the needle towards profitability, a holistic approach is required to have a unified view of the core business activities in demand generation, customer, lead management, and order fulfillment. “We view business as a living organism with CRM serving as the hub for exchange and sharing of information. Integrating it with accounting, ERP, cloud storage, marketing automation and other types of software, facilitates interconnected systems that enhance the overall CRM experience and maximizes the ROI,” says David Faye, CEO, FayeBSG. Since CRM is the foundational building block for businesses, FayeBSG incorporates strategies to modernize CRM, supporting an end-to-end customer journey. With FayeBSG’s core products being SugarCRM integrations, the focus is on developing the best integration applications, strategies, and new products that enhance clients’ use of the CRM platform and the overall CRM experience.

FayeBSG software’s integrations quell common misconceptions on data loss occurring while integrating software platforms. In turn, while bringing software and people together, the integrations also result in greater productivity, faster access to data, and streamlined operations. FayeBSG’s breadth of Sugar Integration add-on products include integrations with Sage, QuickBooks, NetSuite, Constant Contact, Box, Dropbox, Authorize.Net, Intacct, ShoreTel and Jira. An EliteSugar partner, the firm’s expertise and technical competence in the development of their Sugar integration with Sage 100, for example, delivers the most robust platform for accounting and CRM optimization. “The beauty lies in the fully reciprocating software solution which combines the best of both worlds, no matter which world you’re starting from,” says Faye. The functionalities of the FayeBSG Sugar Sage 100 integration includes moving Sage customers, sales history, inventory and invoice history, open invoices, and product category to the appropriate fields in Sage. Likewise, the integration facilitates the bi-directional data transfer of Sugar quotes to Sage sales orders with data synchronization between the systems prescheduled for multiple times in a day.