FirstRain: Driving Productivity in Sales and Marketing

CIO VendorPenny Herscher, President & CEO
Gaining effective and timely insights on customers, prospects and markets is critically important for enterprise sales professionals to drive revenue growth and renewal rates. Enterprises are always looking to develop more effective ways to generate business, save time and get a deeper understanding of their customers, competitors and their markets.Millions of business professionals use FirstRain for that exact reason;to get their own personal, role-based analytics that actively guide their revenue generating activities with unmatched and highly relevant details into the changing characteristics of their customers and markets.

Keeping Track of the Trends

San Mateo-headquartered FirstRainhas emerged as the company helping business professionals insales, marketing, finance and executive leadership rolesdeeply understand their customers’ business and their markets. The bottom line: companies use FirstRain to stay one step closer to their customers and one step ahead of their competition.FirstRain’s Personal Business Analytics™empower business professionals with their own personal and persistent x-ray into their customers, markets, strategy and competition. FirstRain’s patented, advanced analytics technology finds business-focused Web and social media insights and then delivers them when and how the
user needs them, with notifications, daily summaries and as well as proactively before a client meeting through calendar integration. It also integrates these insights seamlessly into the world’s premier CRM and social enterprise platforms, including, Chatter, Microsoft SharePoint and Dynamics, Jive and Yammeras well as custom enterprise iPad touch based Apps. This not only helps sales grow revenue,butit also makes the entire team more productive.

Mobile First and Mobile Only

FirstRain understands that applications must now be developed from a mobile first perspective. Based on over three years of experience working with global sales teams at some of the most successful Fortune 500 companies, FirstRain mobile apps include social sharing, analytics and configuration integrated within the Personal Business Analytics mobile experience. The foundation of Personal Business Analytics is role based so for example each sales person’s experience is automatically tuned to their role, their company, what they sell and the vertical markets of their customers. With mobile now at the top of the executive agenda as a tool for driving greater user productivity and company growth, usability and personal relevance is integral to FirstRain’s adoption.

View Ahead
Developing a large customer base in the fortune 1000 segment as well as the mid-market segment, FirstRain has undoubtedly found the fast wheels to success. The company finds traction in diverse industries like the technology, telecommunications, healthcare,manufacturing, finance and media industries with GE, Cisco, Flextronics and IBM as some of their major clients.


Penny Herscher, President & CEO

FirstRain is a pioneer and leader in personal business analytics solutions for the enterprise