FROM
Driving Success in the Digital Future

Howard Tiersky, CEO of FROM: The Digital Transformation Agency has a very practical definition of digital transformation. “Your customers are already undergoing their own transformation with digital becoming an increasingly dominant part in their lifestyle,” Tiersky explains, “So, a brand’s digital transformation is simply about keeping pace with the digital expectations of the market— now accelerated by COVID-19.” He enthusiastically highlights that success can yield massive opportunities for differentiation, though failure means becoming obsolete.

Tiersky has written a Wall St Journal Bestselling book outlining both the case for transformation and a five step approach that any company can follow to transform (Winning Digital Customers: the Antidote to Irrelevance, © 2021, Cranberry Press). His company, FROM, works hand in hand with large brands to drive their success in a digital world.

To help clients achieve their goals, FROM undertakes customer and competitive research to understand the opportunities, develops prototypes and journey maps and perhaps most importantly helps executives sell their vision and case for change. Bryan Sander, AAA’s Managing Director of Member Experience says of his three years working with FROM, “Their use of customer-driven digital experience innovation is top-notch, but they also understand how to navigate the complex landscape of executive change management. FROM helped our team ‘tell the story’ and build an undeniable case for change—positioning enhanced customer experience as an accelerant for the existing business objectives. The result was excellent support and execution of our key digital strategies.”

Part of FROM’s “secret sauce” are workshop-based methodologies which bring together diverse teams from both the client and agency side to generate higher quality ideas as well as foster alignment. In fact, FROM runs perhaps the most creative and innovative workshop facility in Manhattan called The Innovation Loft where organizations from Macys to Facebook to the United Nations come to experience the magic of creative collaboration.

Getting the executives and team aligned on a vision is critical but so is effective execution. FROM uses their own flavor of Design Thinking to ensure that digital products are both well aligned with customer needs as well as architected and built in such a way that they can deliver on the high expectations of today’s customers as well as evolve rapidly.

We work with companies to help them understand how they need to transform to keep up with the changing customer expectations and drive business success

In addition, while many digital transformations are measured in years, FROM works in parallel to identify the quick wins that can be implemented quickly to build confidence and generate revenue in the short term.

The ultimate measure of the success of any digital transformation is in dollars and cents and FROM’s blue chip clients from NBC to Transamerica to ADP have seen significant impact.

The CIO of the Avis-Budget Group, Gerard Install, remarked that the FROM team have been delivering for The Avis- Budget Group for over five years with “spectacular results.” While Mike Huseby the CEO of Barnes & Noble Education described the results after working with FROM on both strategy and digital implementation projects as “Outstanding.”

FROM: The Digital Transformation Agency remains a rarity as an independently owned digital agency fifteen years into their existence, which may give a leg up in terms of being able to continually transform themselves at a rate fast enough to keep up with the changing times. “Our clients are always looking for help applying the newest technologies to their business and adapting to the latest expectations of their customers,” says Debbie Neuman, one of FROM’s Client Partners who has been with the organization for almost its entire lifespan. It’s a great privilege to be able to work with such leading brands in their most strategic areas. I can’t imagine anything I’d rather be doing.