Full Circle Insights: 360° Visibility to Enhance Marketing Performance

Marketers today often struggle to get accurate data that reflects how marketing campaigns contribute to the revenue and how sales interact with the marketing leads. With her in-depth marketing expertise, Bonnie Crater, former Salesforce Senior Vice President and a marketing veteran felt a tremendous need to effectively manage marketing data to drive revenue. “We wanted to figure out what exactly happens to the leads, gathered from the marketing campaigns. I needed a set of data that could accurately show me the process issues which prevent better revenue generation,” says Bonnie, CEO of Full Circle Insights. To address this challenge, Bonnie along with other former Salesforce executives, product managers, and marketing automation specialists co-founded Full Circle Insights to deliver reliable marketing performance management solution built on top of the Salesforce App Cloud to help marketers grow revenue for their companies.

“We developed the Response Management and Campaign Influence solutions to assist companies in measuring the results of their marketing programs and facilitate effective decision making,” says Bonnie. Full Circle’s marketing performance management software—Response Management, provides a robust lead lifecycle module to transform the process of capturing data in Salesforce; while Campaign Influence assists in getting a complete picture of how marketing influences revenue. “Our suite of solutions let marketers gain end to end visibility into all their marketing investments,” says Bonnie. “It helps them to prioritize strategic and sophisticated campaigns for generating bigger impact.”

Full Circle Insights provides data, and analysis to optimize an enterprise’s entire marketing portfolio across products, segments, regions and generate accurate campaign ROI. By utilizing that data, Full Circle’s solution for marketing operation delivers better visibility into their marketing metrics. For instance, “if a company leverages Salesforce platform along with some marketing automation software, the management might encounter challenges to integrate and store both sales and marketing data in a single database,” expresses Bonnie. “Our cloud native software bridges the gap between sales and marketing data by effectively tracking detailed information about all responses and their sales follow up,” she delineates.