Genesys International
At the Vanguard of Mapping Technology

Till a few years ago, GIS was an alien concept for most. Today, however, the tables have turned and GIS is a mainstay in the business world compelling organizations to wake up to the power of geospatial data. Amid a period of rapid upheaval, the formerly two-dimensional, government-driven, traditional GIS market is transitioning to three-dimensional, one that is increasingly driven by applications in the consumer space. The convergence of mobility, big data, IoT, AI and VR has opened up unprecedented possibilities for business optimization and newer revenue streams.

Ensconced at the forefront of these trends is Genesys International, a pioneer in advanced mapping, survey, and geospatial services, with a strong knowhow of the emerging consumer applications around mapping technology. The company’s expertise in GIS requirements extends across aerial survey, panoramic imagery-based development of 3D maps, to feature extraction using LiDAR technology, and creating HD maps for smart autonomous driving.

In light of the ongoing trends in the GIS industry, Kuldeep Moholkar, CEO of Genesys International states, “There is tremendous possibility for big data, IoT, and AR/VR in the GIS space, as highly accurate GIS data will shepherd smart infrastructures, cities, and cars toward powering a connected world of tomorrow.”

Genesys stands strong in the GIS arena with the largest capacity of mobile LiDAR equipment in South and Southeast Asia. The company has always been the trailblazer when it comes to introducing new technologies in the GIS space. By integrating machine learning and automation into their services and products, the company has been leveraging ongoing disruptions, their most recent venture being 3D mapping. The amount of investment that the company has made in equipment and sensors for data capture precedes any other company in that part of the world. Through their homegrown platform WoNoBo, Genesys owns India’s richest location intelligence supported by 360 degree panoramic street imagery of top Indian cities.

In the geospatial sphere, the company has gained a wealth of experience in incubating and rapidly scaling up or adopting new technologies into delivering a customer outcome and not just providing a service on demand.

Our ability to bring together a nexus of imaging, visualization and automation technologies enables us to build on the company’s traditional geospatial services to deliver a business outcome that the customer expects

“In our 22-year evolution as a company, we have worked closely with our customers who are leaders in their field and expanded our capability to run multiyear programs required by larger enterprises,” says Moholkar. “Our ability to bring together a nexus of imaging, visualization and automation technologies enables us to build on the company’s traditional geospatial services to deliver a business outcome that the customer expects.” As an example, Moholkar cites their collaboration with a US startup where, as partners, Genesys helped them collect and process data for the creation of HD maps required for autonomous driving. The accuracy and speed with which they produced the HD maps within a short span of three months was exemplary. Because of the extremely high accuracy levels, the maps gave a very high precision vector model with almost zero tolerance. Being one of the first ones to explore this uncharted territory, Genesys found overwhelming success, with the confidence to deliver thousands of kilometers of data required by autonomous driving companies in a very short time frame.

Higher aspirations are driving Genesys to a future which the company divides into three horizons. One is to extend and define their core business by consolidating their presence across all regions in the extended Asian market. Secondly, the company will focus extensively on new markets and solutions while exploring adjacent markets. Horizon three revolves around inorganic growth where Genesys will be looking at selectively high margin business opportunities as well as potentially investing in or acquiring niche companies in its areas of interest. “There is always a scope for relocating our investments to drive greater growth,” concludes Moholkar.