GenSight
Delivering Strategic Goals through Holistic Portfolio Management

Portfolio selection is not an event. It’s a process. The implementation of effective enterprise portfolio management solution helps organizations shorten timelines, which further facilitates running the business more efficaciously. But, still senior managers fail to make appropriate decisions in prioritizing and selecting the portfolio of projects that contribute the greatest value to their strategic goals. GenSight, a Florida based company, offers a comprehensive solution that provides companies a systematic approach to strategic choice. “We have developed a methodology and software solution that helps organizations to prioritize and select the portfolio of projects that maximizes strategic goals within their resource constraints,” says Michael Menard, Co-Founder & President, North America, GenSight.

The company has a wide range of enterprise portfolio management products that span most all industries and approximately 17 applications; such as New Product Development (NPD) Portfolio Management, IT PPM, Sustainability Portfolio Management, Capital Portfolio Management and Innovation Portfolio Management. It enables organizations to include advanced graphical models to summarize the portfolio of projects and also provide convenient access to all project data and documents. “Our comprehensive solution is built on proven industry best practices and enterprise software for Strategic Planning, Portfolio Management, Resource Management, Stage-Gate Management and Project Management and helps companies mature their process to make more effective business decisions,” points out Menard.

GenSight also provides highly sophisticated data visualization functionality. “We have more than a decade of experience in software innovation and we have tackled the toughest challenges in business by providing extensive visualization, which helps clients in optimizing their business position,” adds Menard.

“We provide organizations the ability to create bubble charts with seven attributes of projects in the portfolio and animate these overtime, to visualize the impact of the portfolio on strategic goals,” delineates Menard.The company sets itself apart by providing a “top-down”, systematic approach to strategic choice that enables organizations to optimize finite resources and “We have deployed and commercialized genetic algorithms which allow users to optimize the portfolio based on unlimited constraints. Most organizations select projects based on a single criterion and not holistically.

GenSight’s Optimizer allows organizations to prioritize projects on multi-variant criteria, must-do projects and resource limitation to arrive at the portfolio of projects that will deliver strategic goals within resource constraints” states Menard.

For instance, Natura, a Brazil based cosmetic company faced massive bottlenecks in their innovation pipeline. After deploying GenSight’s enterprise portfolio management solution, Natura was able to identify items that were adding and destroying values.

Subsequently, they found that more than 50 percent of their projects were contributing only 10 percent of the portfolio’s value and consuming 35 percent of their resources. “Natura’s use of the GenSight solution helped them to visualize the portfolio and shuffle resources to benefit the most innovative projects that increase the company’s growth,” explains Menard. Natura has recently been named Forbes’ 2nd most Sustainable and 7th most Innovative company in the world.

We have more than a decade of experience in software innovation and we have tackled the toughest challenges in business by providing extensive visualization, which helps clients in optimizing their business position

GenSight has a 95 percent success and customer retention rate. GenSight’s research shows that more than 70 percent of PPM implementations fail within the first 5 years due to a focus on “Go-Live” as the measure of success.

Menard explains “Without a strategy for change, culture will prevail, and culture is process and change adverse. We work with our customers to accelerate user adoption by identifying obstacles to change, communicating the case for change and developing new behavior reinforcement strategies to engrain the business process and software into the DNA of the organization with the least human disruption possible.”