GoldMine: Create Contacts, Edit Records, and Manage Campaigns on the Fly

The CRM market continues to grow and businesses are seeking a higher return and increased effectiveness on marketing, sales and customer services program investments. One product has retained its' reputation for faster set-up and overall affordability. GoldMine has delivered enhanced contact management software for organizations of all sizes for over two decades to manage the sales pipeline, optimize marketing programs, and provide superior levels of customer support. “We help businesses build close and long-lasting relationships with their customers to generate more sales and support, improve client satisfaction, and reduce business expenses without a lot of complexity,” says Paul R. Petersen, VP and General Manager, GoldMine.

GoldMine manages client and prospect contact details as well as interactions with these contacts, such as calls made, emails sent and received, and sales forecasts. It also integrates with MS Outlook, and links to social media sites and Google Maps and Search. GoldMine Premium’s workflow engine handles inbound leads— from a trade show or from a website— and assigns the sales representative for quick follow up. It helps managers build pipeline by tracking sales forecasts through their stages. The software’s lead analysis allows users to easily view lead characteristics, such as conversion ratios, lead profits, and campaign performance. Also, GoldMine’s marketing automation – including its integration with Constant Contact – not only helps in building the customized marketing campaigns, but also target right contacts for each of them.

GoldMine includes basic customer service system. After a prospect becomes a customer, users can see all the information; proposals, and interactions for the contact and company. “It handles customer service by tracking reported post sale interactions, resolution, and reporting to focus on customer satisfaction,” remarks Petersen. Also, the software comes with pre-built dashboards for marketing, sales opportunities, activity analysis, customer service and offers an ability to configure dashboards. “The dashboards offer real-time graphical display of key activity, sales, and customer service metrics for better business decisions,” states Petersen.

The company’s GoldMine Cloud solution allows cloud access to GoldMine in the form of Desktop-as-a-Service offering.