Good Money: Transforming Banking into Regenerative Capitalism

Capitalism originated as the most beneficial way to promote human wellbeing and to reward entrepreneurs that take significant financial risks to build a company. Over time, however, those rewards have increasingly become concentrated in the hands of a select few, leaving the vast majority of Americans behind – the wealthiest 3 Americans own more wealth than the bottom 163 million Americans. Banking institutions are chasing quarterly profits while making suboptimal choices not in the best interest of their customers and detrimental to humanity and the planet at large. For instance, the average U.S. consumer today spends $360 a year on banking services, receiving a 0.04% APY yield on the average interest-bearing checking account, while banks leverage these deposits to finance projects that make the planet a less habitable place while creating no economic gain for customers. Since 2016, the biggest banks have invested more than $2 trillion in fossil fuel extraction while charging tens of billions in fees to average depositors. Traditional banks have become massive machines to consolidate wealth in the hands of a few while destroying the planet in the name of profit. That is where Good Money comes into the picture, helping customers withdraw their money from this extractive banking system and deposit funds into a new system that is focused on benefiting people and the planet. “For centuries, banks have owned their customers. Now it is time for customers to own banks. At Good Money every customer will be an owner, and 50% of the banking platform’s profits fund social and environmental impact projects” states Poorna Udupi, CTO of Good Money.

Good Money is the first digital banking platform to be owned by its customers, featuring best in class online banking services while directing 50% of the platform’s profits to causes that help people and planet. “We are creating a banking solution to add value to our customers’ lives, rather than treating our customers, as traditional ‘big banks’ often do, as endless revenue streams,” said Mr. Udupi, “We won’t charge account maintenance fees or overdraft charges, and will empower our users through gamified budgeting tools and products to help them get out of debt.”