goTransverse: Internet-Scale Billing and Revenue Automation Platform

A real leader faces the music even when he doesn’t like the tune.” Though decades old, the exquisite quote by the American businessman and humorist, Arnol H. Glasow has proven its value time and again. While the allure of entrepreneurship is strong, few realize that they need to face both good and bad situations to run a business. Such is definitely not the case for James Messer, Co- Founder, President and CEO, of goTransverse. As a thought leader with more than two decades’ experience in enterprise back office platforms, Messer has steered several companies to success and seen crests and troughs in business.

“A band leader and a CEO have much in common. Both have to be innately tuned in to the individuals and the collective team. They need to understand the strengths and weaknesses and each member in the band or company,” explains Messer. Messer brings in the same quality in steering goTransverse, a company that excels at helping innovative organizations automate their subscription and complex usage-based products and services, predicting and forecasting revenue streams, minimizing revenue leakage, and reducing customer churn. The company is unique in offering automated solutions for revenue recognition with the flexibility to support complex revenue recognition rules.

As a leader, Messer believes that people can’t be micromanaged and told what to do; “It is the leader who needs to realize when to step out and let an employee shine,” he adds. He believes in continuously evaluating business strategy in order to stay relevant. “This ensures we are flexible enough to respond to market changes yet disciplined to stay within our agreed strategies,” says Messer.

Innovation begins with people and Messer believes in creating an innovative culture and hiring the industry best people into the team. “At goTransverse, we only hire creative ‘A’ players who have an innate drive to move both the company and themselves forward in innovation and problem solving from day one,” says Messer. This human element is then combined with a significant profit motive. “We are a learning organization where we reinforce positive behaviors and quickly learn from the missteps,” he adds.

The company leverages proven, advanced technology that can parse and process billions of transactions from disparate systems and distill them into billable events quickly. TRACT, goTransverse’s flagship product, is a cloud-based, Internet- Scale Billing and Revenue Automation Platform. It is designed to manage offers, orders, billing, payments, collections, entitlements, revenue assurance, reporting and more. “Our vision for TRACT has always been to take the best parts of highly-complex and massively scalable custom billing systems commonly found in the communications, utility, finance, media and entertainment industries to a boarder market,” states Messer.

“We take the sophistication of these on-premise, multi-year implementations to a cloud deployment at a fraction of the cost,” he adds. Through TRACT, the company offers roles-based access with a complete audit history to account for the person having authorization and making changes. The software delivers a fully auditable, daily revenue recognition history log by using technology to handle mass volumes of data and records them in a native accounts receivable subledger.