Gottlieb: Holistic Approach to Healthcare Revenue Management

The rules of reimbursement are gradually changing, but in the healthcare arena, no timeout can be called. Forced to deal with a mixture of fee-for-service and value-based reimbursements, healthcare providers are in a situation where they have “a foot in each canoe.” To put it mildly, it’s a balancing act, and as the healthcare landscape continues to shift toward value-based care, providers are facing an increased sense of urgency to keep revenue flowing and stay in the game. Alongside, the complexity involved in translating fees based on the quality of care is causing major hospitals and private practices to leave uncollected revenue on the table. To address the situation, healthcare providers are seeking the support of experienced partners that have the expertise and state-of-the-art technology to help streamline and improve payment collection and generate the maximum revenue at the point of service.

As a leader in medical revenue cycle management, Florida-based healthcare firm, Gottlieb fits this role perfectly. Gottlieb provides a full range of end-to-end financial management, strategic planning, and other consultative services to help physicians navigate through today’s complex healthcare revenue landscape. Craig Radulovich, president of the company, says, “The ever-changing healthcare regulations combined with evolving revenue cycle management have led to a lot of shifting sands in the industry. We help our clients address these headwinds and ensure that they are justly paid for the services they offer.” Since its inception in 1978, Gottlieb has focused on providing exceptional billing and coding services to emergency medicine and hospitalist practices throughout the U.S. Even today, four decades later, the firm continues to invest in emerging technologies like automation, business intelligence, AI, and machine learning in order to create better, more efficient processes that ultimately drive better results for their clients.

Overcoming the Challenges

Through its comprehensive services, Gottlieb is addressing two main challenges that have long persisted in the healthcare domain: billing and coding, and net revenue. For physicians, who already have a lot on their plate, managing the complex workflow of documenting, coding, billing, and payment receiving functions for the care provided, is arduous and time-consuming. Gottlieb’s white glove approach helps such physicians efficiently manage their entire revenue cycle—from initial billing and coding to accounts receivable and denial management. The firm’s dedicated team works with each physician to identify challenges across their entire practice.