Hawk Incentives: Inspiring Engagement through Innovative Sales Channel Incentive Solutions

Incentives have always played a significant role in bolstering engagement of sales teams and distribution networks for companies spanning a multitude of verticals, but managers working to orchestrate such programs with spreadsheets or outdated platforms face growing challenges. To establish or grow share of market, and pursuant share of wallet, companies today must acknowledge the mobile customer, demands for digitalization and personalization. The market has become more fluid and demanding, yet the cumbersome process of maintaining incentive program data for multiple vendors and salespeople has simply not kept up with the changing business landscape.

Instead of utilizing clunky spreadsheets and expending precious personnel hours to input and monitor rewards initiatives manually, customers of Hawk Incentives have an easy-to-use, fast-to-launch, nimble, and cost-saving solution— Hawk Earn™—that creates a powerful sales incentive solution for a complex market. The company’s incentive solution is built around four main concepts: creating universal access to engage the maximum number of participants, ease of participation, variety in rewards and speed to pay. Through the SaaS-based sales and channel incentive platform, Hawk Incentives delivers a highly configurable platform that is easy to implement.

Sheree Thornsberry, General Manager of Hawk Incentives, explains the unique attributes Hawk Earn offers to businesses wanting to make the most out of their channel and sales incentive programs. She states, “We have developed a solution that allows our partners to engage in a more meaningful way with their networks.” Hawk Incentives offers multiple cloud-based, “configurable” modules to its customers – learning, claiming, communication, asset management and rewards catalog. These allow customers to create an on-brand experience, while focusing effort on key sales-growing activities.

Hawk Incentives has a deep understanding of how different reward strategies have the ability to drive certain behaviors, and when combined with its breadth and depth of rewards content, Hawk Incentives’ customers can create more efficient channel distribution and sales systems specifically fit to their needs. Thornsberry states, “We have built a powerful technology platform that allows customers to incent their teams at every stage of the process.”