Hawke Media
Dawning a New Age of Marketing with an À-la-carte Approach

When Erik Huberman started his entrepreneurial stint, he witnessed a common problem plaguing businesses: the inaccessibility to efficient yet cost-effective marketing solutions. Organizations used to sign long-term contracts with different marketing agencies or spend a significant amount on maintaining an in-house marketing team. Unfortunately, even after such an investment, the outcomes were often far from optimum. He decided to change the scenario by helping businesses capitalize on their marketing efforts. This was the thought that led him to lay the foundation of Hawke Media—a full-service outsourced CMO.

The company today helps businesses across different verticals to rightly navigate the marketing landscape based on the a-la-carte model and month-to-month contracts. "We focus on generating higher returns through a data-driven approach to digital marketing," says Erik Huberman, Founder and CEO, Hawke Media. It provides a wide range of services, including affiliate marketing, video and photo production, web design, lifecycle marketing, and the list goes on. Hawke Media also customizes these services according to clients' specific requirements. For example, if clients want email marketing and strategy, they can outsource and pay only for these services on a monthly basis. "These customized offerings allow clients to address their specific marketing requirements at a minimal cost," says Ally Spiroff, Public Relations Manager at Hawke Media.

These affordable and personalized solutions have helped a plethora of businesses to weather the unprecedented challenges that the pandemic brought. To elucidate, most of the brick-and-mortar businesses are today shifting to e-commerce with little or no preparedness. This abrupt shift has made it difficult for organizations to connect with their consumers and drive engagement on various digital platforms. In such a scenario, Hawke Media is assisting such entities to boost their online presence and manage their paid media, email marketing, social media, and customer engagement—enabling them to establish their brand online. More importantly, the company never relies on a one-size-fits-all approach to serve its clients. They first understand and recognizes clients' specific business requirements and builds a necessary strategy accordingly.

Instances are aplenty where such a comprehensive, client-centric approach helped businesses crown their digital marketing efforts with success. For example, an American athletic shoe brand was struggling with lead conversion despite having strong engagement via its organic social channels. They wanted to attract a new audience to ensure consistent, day-over-day sales and approached Hawke Media for the same. Hawke Media's Facebook experts identified potential audiences seeking casual, comfortable shoes. Targeting these customers, the team designed an ad campaign focusing on daily-wear core products and curated those by gender and style. As a result, the shoe brand witnessed a dramatic spike in their return on ad spend (ROAS) and achieved the 90-days goal in 40-days.

We focus on generating higher returns through a data-driven approach to digital marketing

Similarly, in another case, a surf apparel company, Localish, reached out to Hawke Media for establishing its brand image digitally. The company brought the brand to life through organic social channels using branded quotes such as 'be your CFO (Chief Fun Officer)', branded imagery, and third-party content. This resulted in enhanced customer engagement. In addition to this, Hawke Media also leveraged giveaways and partnerships to elevate brand awareness amongst potential audiences, which helped the client drive traffic to their website and increase followers by 159 percent.

More importantly, even during the pandemic, the company has shown its potential to deal with any situation through various initiatives. Angel Custodio, Head of Experiential and Event Marketing at Hawke Media, organized a massive virtual event, Quarantine Conference. The event was designed to inspire attendees and educate them on how to tackle the unprecedented challenges brought by the pandemic—both professionally and personally. With speakers including Daymond John and Anthony Scaramucci and thousands of attendees, the conference was a grand success.

Hawke Media also hosted eCommerce Week LA virtually, a week-long exhibition sharing ideas on how to grow eCommerce brands. More than 7,000 attendees across the globe participated in this week-long collaborative virtual experience where NBA Superstars, World-Renowned CEOs, Best Selling Authors, and Mayor Eric Garcetti all came together for the common purpose of strengthening the eCommerce community.

Intending to drive long-term revenue for clients, Hawke Media continually empowers businesses to scale and develop through a data-driven marketing approach. What drives such a success for Hawke Media is its team of experts with diverse backgrounds who bring new ideas that help the company to better serve clients. In fact, the company has also adopted a remote work model that enables it to not only ensure the security of its workforce but hire talent from different states. This would also help them save money on rent and utilize that for employees' benefits. They can invest this money to throw better in-person events, both internally (retreats) and externally (events), that will keep company culture strong and maintain human connectivity and collaboration. They are also striving to further expand footprints in international markets. "We are grounded in the belief that every business—from enterprises to mom and pop shops—deserves a great marketing strategy. And our goal is to help them," concludes Ally.