Hobsons: Maximizing Success throughout Student’s Learning Lifecycle

“At Hobsons, we believe education advances everyone and everything, creating a continuous cycle of opportunity,” says Craig Heldman, CEO, Hobsons. This passion for education is what fuels everything that Hobsons does—from product development and customer service to thought leadership and corporate citizenship. Since its inception in 1974, the company has grown to serve millions of students across nearly 10,000 schools, colleges, and universities worldwide by helping them make informed decisions about their educational options, including self-discovery, career exploration, academic planning, college and career preparation and admissions. “Our role in serving the education market is to maximize student success and institutional effectiveness. Our solutions allow students to develop personalized academic and career plans based on their unique goals, interests, abilities, and learning styles, and enable institutions to provide advice to students and families, as well as track progress towards their goals,” remarks Heldman.

Hobsons offers a college and career readiness platform, Naviance, which serves K-12 students by helping them tie academic achievement to post-secondary goals. The solution empowers students and families to connect what students are doing in school to long-term life goals, and provides schools and districts with the information they need to help students make informed decisions about college and career choices. With Naviance, students collaborate with school staff to create a plan for their future that leverages their individual strengths, interests and learning styles, and explore college and career options based on their results. “We want to help students and families control their own path, and take ownership of their learning,” says Heldman. “We want to help match students to post-secondary options that are the right fit.”