Holden Advisors: Experienced Navigators in Driving Profitable Growth

Setting a price for a product can be notoriously tricky to get right. How much to charge? Am I overcharging or selling myself short? These questions often stump even the most competent of commercial teams. But in theory, pricing a product is much more than classical economics. In fact, as Adele McLean, vice president of Holden Advisors puts it, “It's an art and a science. We combine the two to give our clients profound insights both through data-driven analytics and value alignment with pricing to help them surpass their potential.”

As cutting-edge pricing, sales, and negotiation solution providers, Holden Advisors presents a simple value proposition—apply straightforward methods and frameworks to solve the most challenging profit problems. A team of steadfast industry thought leaders, they avoid cookie-cutter approaches and instead tailor each solution after gaining a thorough knowledge of a client's internal and external environment. "We have a broad understanding of what companies need to implement without overcomplicating it. We utilize practical application of advanced theories while engaging heavily in research and publications to help clients take charge of their differential value," states Reed Holden, Founder and author. "Furthermore, we are a group of proactive problem solvers who can pivot quickly based on the insights we have developed, because every so often the problem isn't what the client initially thought it might be.”

Here the leaders break into an example: the commercial head of an organization believed that their core problem lay in price discounting and an ultimate lack of pricing strategy. When Holden Advisors analyzed the situation, they realized that the real problem was a lack of visibility into standard pricing as well as broader revenue reporting issues across the IT and business teams. In addition, the client wanted more insights into customer segmentation. While most firms would pick a top-down approach, the industry veterans at Holden Advisors, realized that would not best serve the client nor their customers. "On the contrary, we went in and followed a bottoms-up approach to understand the needs of each customer, instead of bracketing them into pre-defined market segments," says Adele.