HubSpot: Redefining Personalized Marketing

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Brian Halligan, CEO The competitive landscape of the business world is an unpredictable realm where businesses either propel with time or perish to the waves of disruption. However, a common element for all industries which is the key to their survival - ‘the customer.’ By serving their customers’ right businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. This is where HubSpot comes in with its unique platform that unites software, education, and community to help businesses grow and flourish every day. HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot provides companies with the tools they need to grow better. The company’s company culture builds connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency.

Tracing its roots back to the year 2004, HubSpot was founded by former MIT graduates Brian and Dharmesh who noticed a shift in a way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention. From this shift, a new company was born on the principle of ‘Inbound’ – based on the very notion that consumers want to be helped instead of getting interrupted by marketers or harassed by salespeople. Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.

Founded as an organization in 2006, HubSpot established its headquarters in Cambridge, Massachusetts, with an overseas presence in Dublin (Ireland), Sydney (Australia), Portsmouth, New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).

A Free CRM

Sales teams for any business wants to focus on the selling aspect rather than struggling with disorganized spreadsheets, cluttered inboxes, or clunky tools that slow them down. HubSpot CRM automates these tasks to help the sales teams manage their pipeline and speed up their sales where it takes the sales team to learn the platform in minutes.

HubSpot continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer

This results in more deals and less data entry.

Besides, the interactions are tracked automatically, and deals are displayed on one dashboard for total visibility without added work. The client can enjoy up to 1,000,000 contacts, users, and storage without any expiration date – whether you’re a team of 1 or 1,000. The HubSpot CRM enables the customer to get an up-to-the-minute view of their entire sales funnels on a clean, visual dashboard.

The customer can sort deals won and lost appointments scheduled, and contracts sent over any period, and track performance against quotas they have set. With custom filters, the customer can Sort deals by name, owner, amount, or a stage for actionable Intel in a fraction of the time. The HubSpot CRM tracks customer interactions automatically – whether they are in an email, across social media, or on a call while syncing it with Gmail or Outlook, and capture every call, email, or meeting as it happens.

"HubSpot CRM automates these tasks in order to help the sales teams manage their pipeline and speed up their sales where it takes the sales team to learn the platform in minutes"

Every interaction is stored in a tidy timeline, including calls, emails, meetings, and notes enabling the customers to go way beyond names and job titles eliminating the need to dig through a messy inbox or spreadsheet to figure out where a relationship left off.

A Time-Saving Sales Tool

HubSpot’s sales tool automates outreach without being impersonal and saves time at every stage of the funnel. The customer’s sales team can queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time. They can quickly turn their repetitive emails into templates, measure their performance, and share the best ones with their entire team. The customers can get notified the instant prospects open an email, click a link, or open an attachment for timely, relevant follow-up with the hottest leads.
The HubSpot sales tool enables the client to connect with prospects through live chat on their website and eliminate back and forth emails and missed calls by sending a link that lets leads pick a meeting time that works for both the parties. The client can quickly eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. They can automate time-consuming tasks like lead rotation, task creation, and more. The Hubspot Sales tool can be Sync with HubSpot CRM to track deals won, lost, and in progress, and to see which reps are their best performers.

Creating an Extraordinary Customer Experience

Today’s most successful businesses have found out that happy customers are the secret to growth. They buy more, stay longer, refer their friends, and tell the world about you.

It’s time companies stop viewing customer service as a sunk cost and start seizing it as an opportunity. To make this a reality, they need to take a proactive approach to help their customers with the help of software that makes it easy.

HubSpot’s Service Hub comprises of all the tools that a client needs to delight customers at scale. The client can provide them an extraordinary and efficient experience with their company by helping themselves, and build a base of happy customers who advocate for their business by creating a frictionless customer experience, assisting customers in helping themselves and turning satisfied customers into growth. With Service Hub, the clients can deliver organized customer service that gives efficient help and complete answers.

Customers don’t care about the internal structure of any company. They want help. When a company’s teams are cut off from each other, it creates friction and confusion for the customers. With the tools in Service Hub, the client organization can finally build frictionless customer experience.

This starts with the Conversations inbox, which brings everything, including communication channels, email inboxes, live chat, forms, Facebook messenger, and all, together into one universal inbox. Each conversation is enriched by the HubSpot CRM so that the client has contextual information about the customer’s history with their company. The Service Hub also offers a complete help desk with built-in automation and reporting, that enables the client to turn chats and emails into tickets that are easily organized, prioritized, and tracked. In the first quarter of 2019, Service Hub users have already resolved almost 1.4 million tickets to help create a more organized, efficient, and helpful customer service experience.


Cambridge, MA

Brian Halligan, CEO

In todays digitally enabled enterprise marketplace meeting consumer demands is key to having sustenance, and economic growth through all avenues of business operations. On this front, HubSpot, an industry leader leverages a CRM system that is feature packed and enables users to organize, track, and nurture potential leads and customers. The application is a free for life platform, and organizations can also gain access to its premium functions by adding those at latter stages based on their requirements. HubSpot empowers commercial firms to have automation of sales processes and in turn aids sales teams to enjoy the once mundane procedures