iCiDIGITAL: Delivering Outstanding Customer Experiences

Greg Boone, President & CEO
Innovative technologies continue to transform how companies engage their customers. Meeting ever-changing user demands, creating memorable experiences and navigating through the myriad of digital channels can be a daunting ask for any organization on their own. Many of today’s Fortune 500 companies have partnered with iCiDIGITAL to create the right solution to deliver an outstanding customer experience. Their experts guide enterprise teams through complex integrations, help them recover from broken implementations, and design scalable websites that comply with the stringent requirements of ADA. iCiDIGITAL has created differentiating customer experiences for leading manufacturers, household brands, media giants and favorite retailers.

How do they do it?

With historic roots in developing Adobe technology, and a proven track record for delivering scalable business solutions, iCiDIGITAL has the expertise to help organizations create a web site strategy to meet the demands of an entire organization, including the specific requirements of both IT and Marketing. They know that across most industries the CIO and CMO are increasingly existing in siloes; creating conflicting narratives, strategic objectives and KPIs. These differences often create not only a knowledge gap, but conflict in developing and executing effective marketing strategies; calling for a better medium to direct the processes efficiently and effectively. Doing exactly that, iCiDIGITAL has proven itself to be a trusted partner to each of its customers.

Combining a knowledge of best practices, enterprise client experience, and the ability to create cutting edge technology solutions, iCiDIGITAL allows clients to improve the ROI and fully leverage their technology investments. “With the right technology in place, we enable CIOs to transform CMOs into marketing heroes,” says Greg Boone, President and CEO, iCiDIGITAL. Having specialized expertise in the Adobe Experience Cloud—a platform providing the most complete set of integrated digital marketing solutions available— iCiDIGITAL excels as a powerful partner with enterprise organizations.
To achieve a client’s goals, iCiDIGITAL follows a ‘people, process, and platform’ approach. iCiDIGITAL begins the client engagement process with a thorough discovery analysis in order to gain deep insights about stakeholders’ goals, both on the marketing side and the IT side. The company then understands clients’ processes from end-to-end. Armed with this knowledge, iCiDIGITAL formulates the strategy to meet the needs of the business and combines the best team with the right pieces of technology. “Companies who get digital transformation right know they need to slow down to speed up. The reality is, these initiatives will fail without putting the right people in place from the beginning,” says Greg.

With the right technology in place, we enable CIOs to transform CMOs into marketing heroes

Utilizing a variety of project management methodologies, including agile, iCiDIGITAL makes its customers an integral part of the entire process. With regular check points, all issues are addressed during the development phase in real-time. Backed by the information gathered in the discovery process, iCiDIGITAL develops solution architecture and carries out the implementation of the deliverable that will provide the highest ROI, while meeting the growing needs of the business. iCiDIGITAL transfers all of the necessary knowledge, both technical and tactical, throughout the project. Greg explains, “We ensure comprehensive training for the users of the system while delivering a robust and scalable solution that will fit them not just today but in the future.”

iCiDIGITAL’s expert team makes certain that each aspect of the engagement process is executed to perfection. As iCiDIGITAL aligns people, processes and platforms in a frictionless manner, they create a conducive environment for client’s teams to succeed and grow over time. Greg says, “We have one of the most talented groups of experts in the world. Our team’s passion for technology coupled with their marketing expertise makes us unique in the industry.”


Raleigh, NC

Greg Boone, President & CEO

iCiDIGITAL is an industry leading digital agency delivering end-to-end strategy, design, and implementation solutions