Ifbyphone: Giving Marketers and Agencies the Power to Track and Manage Phone Leads for Maximum ROI

Irv Shapiro, CEO & CTO
Everyone today has a smartphone, and it’s transforming how consumers are researching and interacting with businesses. Mobile search is overtaking desktop search, and marketers are seeing prospects respond to their digital and offline ads and campaigns by using smartphones to call businesses. Around 30 billion inbound sales calls were made to businesses in the U.S. alone last year, and that number is expected to reach 65 billion by 2016. What’s more, studies show that inbound calls convert to revenue 10 times more than web leads, making them the lead type sales managers want most. “It’s why businesses and agencies are in a race to adopt solutions to not only track the marketing sources of their phone leads to tell what programs are working, but also control how those calls are routed and managed to optimize revenue–the same way they do with their web leads,” says Irv Shapiro, the CEO at Ifbyphone.

We help marketers identify which ads, search inquiries, and programs are making your phones ring and give you the tools to better convert them into revenue

Based in Chicago, IL, Ifbyphone offers a voice-based marketing automation platform that enables businesses and agencies to prove and improve marketing ROI by tracking and managing phone leads. Ifbyphone’s cloud-based software gives marketers the power to measure marketing effectiveness and optimize ROI by not only tracking inbound calls (and the revenue they generate) back to the specific online, mobile, or offline source they helped generate,” says Shapiro.
Ifbyphone’s software works by giving marketers unique trackable numbers for each of their ads, assets, and web pages, so when a prospect calls after seeing an ad or visiting the company’s web site from a search engine, Ifbyphone pins the original lead source and search inquiry to the call. Marketers can then generate rich call data reports to see exactly what sources generate calls, where callers are calling from, call length, and even what web pages each caller viewed before and after calling. Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce.

The Ifbyphone suite of applications includes call tracking, call routing, hosted IVR for call scoring and phone surveys, call management, and voice broadcasting for automated customer alerts and lead nurturing. The company’s solutions are used by agencies and businesses of all sizes across all industries, including e-commerce, financial services, health care, retail, SaaS, and more. Sotheby’s International Realty, Batteries Plus, Experian, and HomeFinder.com are among many that use Ifbyphone to monetize and mange voice, with the platform having successfully processed over 250 million calls for over 650 million minutes.

Going forward, the company will continue to offer new functionalities and integrations to help marketers generate, measure, control, optimize, and report on phone leads. “We’ve recently added a wide range of new capabilities around mobile call routing and management, including geo-location technology for automatically routing calls from smartphone users to your closest store, as well as new integrations with applications like Optimizely and Kenshoo, with much more to come,” concludes Shapiro.


Chicago, IL

Irv Shapiro, CEO & CTO

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls.