We help marketers identify which ads, search inquiries, and programs are making your phones ring and give you the tools to better convert them into revenue
Based in Chicago, IL, Ifbyphone offers a voice-based marketing automation platform that enables businesses and agencies to prove and improve marketing ROI by tracking and managing phone leads. Ifbyphone’s cloud-based software gives marketers the power to measure marketing effectiveness and optimize ROI by not only tracking inbound calls (and the revenue they generate) back to the specific online, mobile, or offline source they helped generate,” says Shapiro.
The Ifbyphone suite of applications includes call tracking, call routing, hosted IVR for call scoring and phone surveys, call management, and voice broadcasting for automated customer alerts and lead nurturing. The company’s solutions are used by agencies and businesses of all sizes across all industries, including e-commerce, financial services, health care, retail, SaaS, and more. Sotheby’s International Realty, Batteries Plus, Experian, and HomeFinder.com are among many that use Ifbyphone to monetize and mange voice, with the platform having successfully processed over 250 million calls for over 650 million minutes.
Going forward, the company will continue to offer new functionalities and integrations to help marketers generate, measure, control, optimize, and report on phone leads. “We’ve recently added a wide range of new capabilities around mobile call routing and management, including geo-location technology for automatically routing calls from smartphone users to your closest store, as well as new integrations with applications like Optimizely and Kenshoo, with much more to come,” concludes Shapiro.