Iinuma Consulting Partners: Top-Notch Token Economics Design and Consulting

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Arthur Iinuma, Principal The rapid growth of the cryptocurrency industry has made the rise of initial coin offerings inevitable.

Before launching a token generation event, companies need to consider several elements to ensure that the process is seamless. The most important step is to develop a whitepaper, an essential document that can explain the crypto project’s purpose, economy, governance, and technology.

A thorough, well-researched whitepaper adds credibility and helps investors make informed decisions. It is an educational tool that helps potential buyers understand how the whole project will come together. It should be relevant, clear, concise, and reader-friendly, include the company’s history, and most importantly, outline their action-oriented goals for the future. Companies should remember that it’s not just an educational tool; it’s a selling point for many investors.



“However, many businesses lack expertise in this area. They may have an excellent product, but that doesn’t necessarily mean they are expert economists or writers. They may have never created a token economic model or written a whitepaper,” says Arthur Iinuma, principal of Iinuma Consulting Partners.

With a mission to help meaningful projects achieve visibility in the blockchain space, Iinuma designs token economic models for leading crypto projects and creates visually captivating marketing materials, such as whitepapers, decks, and one-pagers. linuma has delivered more than 100 whitepapers and token economics, and has been a part of more than 20 successful launches, helping raise in excess of $100M for its clients.



Passion: The Cornerstone of Iinuma

Iinuma’s expertise, experience, and passion have been the biggest contributors to his company’s success.

His interest in blockchain peaked about seven years ago when a client asked to pay his software development company in Bitcoin. Iinuma had little understanding of this mode of payment but accepted it since the customer assured that he wouldn’t incur any loss.
The price of Bitcoin skyrocketed exponentially at the end of 2017, driving his interest.

Unfortunately, there was little literature available at that point, and he decided to start writing about his research. Eventually, he became a contributing author to Forbes and CoinTelegraph, and people started reaching out to him to help them write whitepapers for token sales. This gave him insights into a major issue in the market; the lack of expertise in writing whitepapers.

“Two whitepapers written by two different people might have the same information, but the setup, cadence, structure, approachability, ease of understanding, and storytelling might be completely different. If this document makes the difference between a person investing or a user joining the platform, there should not be a doubt that a better written paper is worth investing in,” Iinuma says.

He started writing whitepapers in 2018 and has since built a reputation, track record, and substantial body of work. Today, he and Iinuma Consulting Partners have consulted for over 20 blockchain and token-based Initial DEX Offerings (IDO), Initial Coin Offerings (ICO), and Security Token Offerings (STO).

Taking an Iterative and Comprehensive Approach

Iinuma uses a highly efficient approach to gather information from clients, rapidly build internal context, and deliver a high-quality solution. This involves understanding the project in hand and performing market research to add value. They then write a compelling document.

Token economics forms the baseline of the project. This includes documents that explain the token’s purpose and value over time. The company starts with seeking documentation the client may have for that particular project. That information is used to devise a set of questions to get more baseline information that can be utilized in writing the final document.



The bottom line is to obtain all the possible information to create simple and compelling documents that help raise capital and onboard users.

In one instance, Iinuma worked closely with Rainmaker Games to create their token economic model, token sale metrics, presentation materials, and whitepaper that were instrumental in enabling them to raise nearly $27 million from a collection of pedigreed investors. Iinuma went a step further and joined their advisory board, which gave them access to his investor and launchpad network. Together, they raised funding and launched, reaching a peak FDV market capitalization of approximately $1.42 billion on the secondary market. In another example, Iinuma worked with Polker—the developer of the first play-to-earn NFT poker game. Beyond writing their whitepaper, Iinuma led their fundraiser as an advisor and even helped author two U.S. blockchain-based patents on their behalf.

“There are many great writers, but few that have an expertise in token economics, and even fewer that are deeply connected to investors, token crowdfunding platforms, market makers, legal counsel, and PR firms,” he says.
Driving More Success to Clients

Iinuma’s investments in time and capital allow them to expand their body of knowledge by performing research and forming a thesis on areas of coverage, such as token economies. Since issuing tokens is akin to creating one’s own monetary supply, understanding token economics is critical for management and fiscal policy-making. A poorly constructed token economy is likely to result in an eventual decline to zero.

One initiative Iinuma is working on is an annual research report focused on its observations in token economies.

To stay ahead of the curve, Iinuma has ensured that its methodology evolves with the industry. The company has learned from each project they have worked on and completed.

“We seek feedback from our clients, compare our notes to the actual execution pathway implemented by our most successful projects, and constantly check in with a diverse network of crypto insiders to understand the current market landscape,” says Iinuma.


There are many great writers, but few that have expertise in token economics, and even fewer that are deeply connected to investors, token crowdfunding platforms, market makers, legal counsel, and PR firms

Culture Meets Execution

Iinuma Consulting’s comprehensive approach has enabled it to support the top five percent of Web3 projects.

“We seek feedback from our clients, compare our notes to the actual execution pathway implemented by our most successful projects, and constantly check in with a diverse network of crypto insiders to understand the current market landscape”

“Clients work with us because we not only provide the highest quality of work, our culture and approach fit what they need out of a top-tier consulting practice,” says Iinuma. “It is equally important to be a subject matter expert and steer our clients in the right direction. Ultimately, striking a balance is where our culture meets execution.”

This year, Iinuma has incorporated blockchain development services into its service offering. Eventually, they want to go upstream and help globally recognized brands and companies implement blockchain and Web 3.0 technologies. As an experimental R&D expansion effort, they are investing in building technical execution expertise for metaverse and digital virtual environments.

There are currently no standards in the cryptocurrency space, and it can be called the “Wild West” and that’s exactly where Iinuma and his company feel at home.

Company
Iinuma Consulting Partners

Headquarters
Beverly Hills, CA

Management
Arthur Iinuma, Principal

Description
With a mission to help meaningful projects achieve visibility in the blockchain space, Iinuma designs token economic models for the leading crypto projects and creates visually captivating marketing materials such as whitepapers, decks, and one-pagers.

Iinuma Consulting Partners